EBK CRAFTING AND EXECUTING STRATEGY: CO
EBK CRAFTING AND EXECUTING STRATEGY: CO
21st Edition
ISBN: 9781259899577
Author: Thompson
Publisher: YUZU
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Chapter 3, Problem 2ESP
Summary Introduction

To discuss: Five competitive forces that create a strong competitive pressure for the company.

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Identify the six forces that shape competition in an industry. Describe how changes in the strength of these forces affect prices, profitability, and under which circumstances each can be considered a threat or opportunity. Why is a competitive analysis using the competitive forces framework a benefit to industry?
Compare the evolving company orientations used to adapt to the fast-changing competitive environment. Is there one orientation that companies should be following?
How do companies go about finding their competitive advantage?
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