CRAFTING+EXEC.STRAT.:...(LL)-W/ACCESS
CRAFTING+EXEC.STRAT.:...(LL)-W/ACCESS
22nd Edition
ISBN: 9781260987669
Author: Thompson
Publisher: MCGRAW-HILL HIGHER EDUCATION
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Chapter 3, Problem 4LO
Summary Introduction

To determine: Whether industry outlooks provide sufficient attractive opportunities for companies to grow and earn profits.

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How can we determine the market value of a company?
How can market analysis benefit a business?
Form a small group and conduct a customer value analysis for competing companies in an industry of your choice. Who are the strong and weak competitors? For the strong competitors, what are their vulnerabilities?
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