UNDERSTANDING BUSINESS+ACCESS>BI<
11th Edition
ISBN: 9781259897870
Author: Nickels
Publisher: MCG CUSTOM
expand_more
expand_more
format_list_bulleted
Concept explainers
Question
Chapter 3.1, Problem 3.1AQ
Summary Introduction
To determine: The cultural factors that Country U’s sports franchise must overcome in order to increase popularity abroad.
Introduction:
Cultural factors are those factors which comprises of belief, traditions, moral values, ethics, language, laws which are adopted by a nation, a society or a community.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solution
Students have asked these similar questions
As an overall outcome of your study of the (Tourism & Hospitality) course, discuss in an analytical manner how does the world unstable health conditions affected global tourism movement, and how this industry can overcome the resulting losses?
With all the problems facing companies that go global, why are so many companies choosing to expand internationally? What are the advantages of expanding beyond the domestic market? Also, in terms of consumer behavior, are the cultures of the world becoming more similar or more different?
Products must be adapted to accommodate national differences arising from customer preferences and each market’s economic conditions, climate, culture, and language. Think about the following products: packaged flour, swimsuits, textbooks, and automobiles. Describe how a firm would need to adapt the marketing for each of these products to suit conditions in China, Germany, and Saudi Arabia.
Chapter 3 Solutions
UNDERSTANDING BUSINESS+ACCESS>BI<
Ch. 3.1 - Prob. 3.1AQCh. 3.2 - Prob. 3.2AQCh. 3.2 - Prob. 1TPCh. 3.2 - Prob. 2TPCh. 3.2 - Prob. 3TPCh. 3.2 - Prob. 4TPCh. 3.3 - Prob. 3.3AQCh. 3.3 - Prob. 3.3BQCh. 3.3 - Prob. 3.3CQCh. 3.3 - Prob. 5TP
Ch. 3.3 - Prob. 6TPCh. 3.3 - Prob. 7TPCh. 3.3 - Prob. 8TPCh. 3.4 - Prob. 3.4AQCh. 3.4 - Prob. 9TPCh. 3.4 - Prob. 10TPCh. 3.4 - Prob. 11TPCh. 3.4 - Prob. 12TPCh. 3.5 - Prob. 3.5AQCh. 3.5 - Prob. 3.5BQCh. 3.5 - Prob. 13TPCh. 3.5 - Prob. 14TPCh. 3.5 - Prob. 15TPCh. 3.5 - Prob. 16TPCh. 3.6 - Prob. 3.6AQCh. 3.6 - Prob. 17TPCh. 3.6 - Prob. 18TPCh. 3.6 - Prob. 19TPCh. 3.6 - Prob. 20TPCh. 3.6 - Prob. 1MEDCh. 3 - Prob. 1CTCh. 3 - Prob. 2CTCh. 3 - Prob. 3CTCh. 3 - Prob. 4CTCh. 3 - Prob. 1DWSCh. 3 - Prob. 2DWSCh. 3 - Prob. 3DWSCh. 3 - Prob. 4DWSCh. 3 - Prob. 6DWSCh. 3 - Prob. 1VCCh. 3 - Prob. 2VCCh. 3 - Prob. 3VC
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, management and related others by exploring similar questions and additional content below.Similar questions
- You are conducting an international survey concerning possible acceptance of a new leisure activity: space tourism. One issue that can influence whether individuals in a country find this new concept interesting is culture. Discuss what cultural traits can be used to measure general acceptance of space tourism by country. Then, determine which countries are ideal to target for initial commercialization. Explain why.arrow_forward1. How would you position the Philippines as a tourist destination? What will unique selling point for the country be? In your opinion, what kinds of travelers will be most attracted to this unique selling point?arrow_forwardMany Multi-national Corporations (MNCs) have made significant cultural blunders when attempting to introduce or debut products in foreign or overseas markets. Explain the term "multi-cultural marketing" and how a multi-national corporation such as Pepsi Cola or KFC, could utilize this strategy to avoid marketing blunders when introducing new products to your country (use examples to support your answer).arrow_forward
- China and India have been the world's fastest-growing economies in recent years, and Brazil is becoming a major force in international commerce. Write a short essay that summarizes how these three countries are changing the landscape of international business, and describe the arena in which each excels. Then choose some type of business that you would like to be involved in, and describe how and why you, as a manager in that business, would choose to work with other organizations in one of these three countries.arrow_forwardYour friend, Nasir Ahmad, has his own firm manufacturing beverages such as cordials, juices and soda drinks. Yesterday, he met up with you to ask your opinion regarding increasing his firm’s profitability and profit growth. Expanding internationally is one of his options; however Nasir does not know how global expansion can actually increase the value of his products and his firm other than by the increasing sales and volume of his products from international markets. Explain to Nasir two ways how global expansion can create value and increase profit and profit growth for his company in the future.)arrow_forward“Tourism should be banned in order to protect local environments, cultures and economies.” To what extent do you agree with this statement? Evaluate the impact of tourism in these three areas.Write up should be a minimun of 1500 words and it should contain references.arrow_forward
- Do you think some form of legalization of gambling would be good for Florida tourism? What do you think the impact would be?arrow_forwardSuppose that Kellogg's Company can only focus on two (2) of the employ, Demographic, Psychographic, and behavioral segments while entering a new country due to restricted marketing resources. Describe at least three (3) factors kellogg's company would consider when evaluating which segments to actually target when entering a new country. Which two (2) would the company eventually choose and why?arrow_forwardA company's market entry strategy is critical in the success of that business. Name a local business in Jamaica and discuss a possible global market entry strategy that this business can use to enter an international market of your choice. In your discussion, justify your choice of international market and reasons for selecting this market entry strategy.arrow_forward
- You are the owner of the British fast-food restaurant chain “Burger Queen”. You have decided to expand abroad and have to determine the best mode of foreign market entry. In this context, answer BOTH parts of the question. What are the possible modes of market entryarrow_forwardYou work for a company that designs and manufactures personal computers. Your company’s R&D centre is in Michigan. The computers are manufactured under contract in Taiwan. Marketing strategy is delegated to the heads of three regional groups: a North American group (based in Chicago), a European group (based in Paris), and an Asian group (based in Singapore). Each regional group develops the marketing approach within its region. In order of importance, the largest markets for your products are North America, Germany, Great Britain, China and Australia. Your company is experiencing problems in its product development and commercialization process. Products are late to market, the manufacturing quality is poor, costs are higher than projected, and market acceptance of new products is less than hoped for. What might be the source of these problems? How would you fix them?arrow_forwardA market entry strategy is the planned method of delivering goods or services to a target market and distributing them there. Once a firm decides to enter a foreign market, the question arises as to the best mode of entry. Explain advantages and disadvantages of different entry modes that Marketers must need to consider when enter the foreign market. Use critical approach to address the issues.arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
Understanding BusinessManagementISBN:9781259929434Author:William NickelsPublisher:McGraw-Hill Education
Management (14th Edition)ManagementISBN:9780134527604Author:Stephen P. Robbins, Mary A. CoulterPublisher:PEARSON
Spreadsheet Modeling & Decision Analysis: A Pract...ManagementISBN:9781305947412Author:Cliff RagsdalePublisher:Cengage Learning
Management Information Systems: Managing The Digi...ManagementISBN:9780135191798Author:Kenneth C. Laudon, Jane P. LaudonPublisher:PEARSON
Business Essentials (12th Edition) (What's New in...ManagementISBN:9780134728391Author:Ronald J. Ebert, Ricky W. GriffinPublisher:PEARSON
Fundamentals of Management (10th Edition)ManagementISBN:9780134237473Author:Stephen P. Robbins, Mary A. Coulter, David A. De CenzoPublisher:PEARSON
Understanding Business
Management
ISBN:9781259929434
Author:William Nickels
Publisher:McGraw-Hill Education
Management (14th Edition)
Management
ISBN:9780134527604
Author:Stephen P. Robbins, Mary A. Coulter
Publisher:PEARSON
Spreadsheet Modeling & Decision Analysis: A Pract...
Management
ISBN:9781305947412
Author:Cliff Ragsdale
Publisher:Cengage Learning
Management Information Systems: Managing The Digi...
Management
ISBN:9780135191798
Author:Kenneth C. Laudon, Jane P. Laudon
Publisher:PEARSON
Business Essentials (12th Edition) (What's New in...
Management
ISBN:9780134728391
Author:Ronald J. Ebert, Ricky W. Griffin
Publisher:PEARSON
Fundamentals of Management (10th Edition)
Management
ISBN:9780134237473
Author:Stephen P. Robbins, Mary A. Coulter, David A. De Cenzo
Publisher:PEARSON