UNDERSTANDING BUSINESS (LL/ACCESS)
UNDERSTANDING BUSINESS (LL/ACCESS)
13th Edition
ISBN: 9781264671656
Author: Nickels
Publisher: MCG
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Chapter 3.3, Problem 3.3BQ
Summary Introduction

To determine: The way in which franchises ensure their products are appropriate for global markets.

Introduction:

Franchise refers to an agreement between franchisor and franchisee where franchisor gives right to use its business name and sell a products or services in particular area.

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