MARKETING: REAL PEOPLE...ACCESS >CUSTOM
10th Edition
ISBN: 9780136539940
Author: Solomon
Publisher: PEARSON C
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Chapter 4, Problem 14QA
Summary Introduction
To discuss:The ethical problems relating to marketing research.
Introduction: Ethics of research refer to ‘do’s and don’ts’ of research. Similarly marketing research ethics implies that no one should be harmed while conducting this research study.
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