MANAGERIAL/ECON+BUS/STR CONNECT ACCESS
MANAGERIAL/ECON+BUS/STR CONNECT ACCESS
9th Edition
ISBN: 2810022149537
Author: Baye
Publisher: MCG
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Chapter 4, Problem 17PAA
To determine

The graphical representation of budget set when a company offers a frequent buyer program.

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The Einstein Bagel Corp. has used a frequent buyer program whereby a consumer receives a stamp each time she purchases one dozen bagels for $6. After a consumer accrues 10 stamps, she receives one dozen bagels free. This offer is an unlimited offer, valid throughout the year. The manager knows her products are normal goods. Given this information, construct the budget set for a consumer who has $200 to spend on bagels and other goods throughout the year.
Question 6 Ā  Ā  A consumer spends all of her income on two goods, coffee and doughnuts. She buys coffee at 25 cents per unit with a total utility of 800 and a marginal utility of 12. Ā Doughnuts are purchased at 75 cents a unit with a total utility of 200 and a marginal utility of 24. Ā To increase her total utility, the consumer should:Ā  Ā  Ā  Ā  Ā  Ā  Buy more coffee and less doughnutsĀ  Ā  Ā  Ā  Ā  Ā  Buy more of both goodsĀ  Ā  Ā  Ā  Ā  Ā  Do nothing. Ā She is currently maximizing utility with her limited budget.Ā  Ā  Ā  Ā  Ā  Ā  Buy less of both goodsĀ  Ā  Ā  Ā  Ā  Ā  Buy more doughnuts and less coffee.
The Einstein Bagel Corp. offers a frequent buyer program whereby a consumer receives a stamp each time she purchases one dozen bagels for $6. After a consumer accrues 10 stamps, she receives one dozen bagels free. This offer is an unlimited offer, valid throughout the year. The manager knows her products are normal goods. Given this information, construct the budget set for a consumer who has $200 to spend on bagels and other goods throughout the year. Does Einstein's frequent buyer program have the same effect on the consumption of its bagels that would occur if it simply lowered the price of one dozen bagels by 3 percent? Explain graphically. Initial Budget Line Budget Line with 3% discount Budge line with frequent buyer program Do not need to have the calculations, show graphically Income spent on other goods on vertical axis of graph, Quantity of Bagels [dozens] on horizontal axis of graph
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