Case summary:
Company N is one of the world’s greatest and most viewed corporations. The conditions of workplace and the sustainable manufacturing are the two problems, which highlights the effect that Company N has on the stakeholders. The sustainable manufacturing has become the strategic imperative for the firm. The recycling is another focus area for the firm.
To discuss: How the Chief Executive Officer of Company N, that is, Person MP states that sustainable business relates to the sustainable marketing.
Explanation of Solution
The sustainable development denotes that the business is under an operation to reduce the resource-depletion and pollution, to make sure that future generations would have vital resources. Company N has addressed this in a numerous ways. It has a water stewardship program to assist in reducing the water usage.
It has made few efforts to decrease the toxic materials and waste from the process of manufacturing. It has raised the usage of environmentally preferred materials and involves in an aggressive recycling program.
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