MARKETING LOOSELEAF W/CONNECT
6th Edition
ISBN: 9781264013012
Author: Grewal
Publisher: Cengage Learning
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Question
Chapter 4, Problem 2MA
Summary Introduction
To discuss: Reasons of building and maintaining ethical climate by manufacturers of cosmetic products.
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This is a marketing question:
Develop an argument for why a cosmetics manufacturer should buildand maintain an ethical climate.
Comment on the ways to improve ethical decisions in marketing.
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