Marketing
Marketing
7th Edition
ISBN: 9781260428292
Author: Grewal, Dhruv
Publisher: MCGRAW-HILL HIGHER EDUCATION
Question
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Chapter 4, Problem 2MA
Summary Introduction

To discuss: Reasons of building and maintaining ethical climate by manufacturers of cosmetic products.

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Students have asked these similar questions
Develop an argument for why a cosmetics manufacturer should buildand maintain an ethical climate.
Comment on the ways to improve ethical decisions in marketing.
To what extent Ethical issues are important in Marketing ?
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