Transportation: A Global Supply Chain Perspective
Transportation: A Global Supply Chain Perspective
9th Edition
ISBN: 9781337406642
Author: Robert A. Novack, Brian Gibson, Yoshinori Suzuki, John J. Coyle
Publisher: Cengage Learning
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Chapter 4, Problem 2SQ
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To describe: Oligopolistic market structure and determine the alternatives to price competition that exist in such competition and the importance of these alternatives to shippers?

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9. How do air carriers price their services? Is the weight or density of the shipment a factor? Explain this factor as part of your answer. How does air carrier pricing relate to the value of the goods being transported? 10. What are the current issues facing the air industry? Discuss how each impacts the industry, its customers and employees? 11. What is the cost structure of the air industry? How does it compare with others modes? How does this affect pricing, particularly passengers? Be sure your answer includes examples from either advertising or the Internet.
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