MANAGEMENT ACCESS
9th Edition
ISBN: 9781264032457
Author: KINICKI
Publisher: MCG
expand_more
expand_more
format_list_bulleted
Question
Chapter 4, Problem 3MIA
Summary Introduction
Case Summary:
DC, a transportation company was formed in 2015 in the mainland of C. The company gave taxis, private cars, minibuses, bike-sharing to the people using the mobile operated app. The company outmaneuvered U, its major competent from C. However, the company is saturated now as it has already grown to its full potential. Now, DC is focusing on expanding its business to its overseas.
Interpretation: Ways on expansion by DC internationally.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solution
Students have asked these similar questions
In what three ways are global segmentation, targeting, and positioning more complicated than domestic STP?
Subject: Enterprenuership
Any Business idea where you are solving a problem
What, why, whom
What is the business idea?
Why applicable in pakistan?
Who'll be my target market? age, geographic, everythings implementation.
Apple is also known as a master marketer. How has it managed the balance between localizing and globalizing its marketing mix: product, price, place, and promotion?
Knowledge Booster
Similar questions
- Subject: Enterprenuership Need business idea, which is applicable in Pakistan and why, also advise which market you target?arrow_forwardCritically analyze Nestlé’s business strategy for international markets. Word limit-100arrow_forwardGlobalization of markets and Globalization of production- how the "Carrefour" (www.carrefour.com) company is pursuing these orientations, give examples from the company's perspective that reflects the orientations precisely. Highlight some of the similarities between the home market and the host market which helped the company to expand in the host market and some of the differences which the company had to overcome to become successful.arrow_forward
- In a couple of paragraphs, describe how launching a new product into different nation(s) with different economic, political, and cultural environments could affect the firm's marketing decisions. Provide at least two specific considerations for the firsm, along with rationale.arrow_forwardIn the report include all/most of the following topics for an industry/ firm of your choice. Explain for each topic, what methods/ strategies/ tools/ approaches would a firm adopt for establishing its foot in a foreign market. *** chose company is Coca-Cola 1. Target customers and size of target market - understanding customers in the new market 2. Industry structure and existing competitors - its effect on the firm and the firm's relative position to competitors 3. Environmental analysis and cultural effects - how to appeal the target audience 4. Partnerships - strategic foreign partnerships as a part of market entry? 5. Barriers to entry - plans to overcome major hurdlesarrow_forward#1: An entrepreneur is thinking of setting up a new SERVICE business ( you can choose any specific service business) What advice would you give regarding distribution strategy for this business? Address the What? How? Where? and When? #4: Select three (3) different service INDUSTRIES, one each for people-processing, possession- processing, and information based services. For each Assess the FIVE (5) globalization drivers and their impact on these Three (3) Industries. NOTE: For #4: Please create a sub-header for each industry and list the Five (5) drivers. Then place your information in the correct driver category.arrow_forward
- Summary based on the soap business in England: a) Reiterate your assessment of the political, economic, business, market opportunity, culture, market entry mode for the reader.arrow_forwardBriefly explain the different aspects of globalization of markets in the light of US-based fast food (Mexican Tacos) company intends to commence its business in UAE. Suggest suitable measures for the company to produce and sell Tacos either with US-based taste and varieties or should modify according to UAE based taste and varieties as it houses population of different parts of the world. Justify with appropriate commentsarrow_forwardAdvise a business in your country with a locally produced product on how to adapt it to a global market. Which strategy would you recommend? (AACSB: Written and Oral Communication; Reflective Thinking)arrow_forward
- What differentstrategies a company can adopt to reach global market? Briefly explain withsuitable example.arrow_forwardtell us about Netflix's international marketing strategy.arrow_forwardOutline the problems that might arise due to globalization for a firm that is dedicated to directcustomer sales? Support your answer with examples from Dell’s history.arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
