Excellence in Business Communication (11th Edition)
Excellence in Business Communication (11th Edition)
11th Edition
ISBN: 9780133544176
Author: John V. Thill, Courtland L. Bovee
Publisher: PEARSON
Question
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Chapter 4, Problem 4.17E
Summary Introduction

(a)

To determine:

Selection of Direct or Indirect approach in different situations.

Introduction:

Direct approach can be defined as the way of delivering or communicating a message/idea/report etc. directly to the target audience. It is mainly used when the audience is positive or neutral. It can be termed as the 'up-front' approach.

The indirect approach is a way of presenting the findings first then the conclusion. It is helpful in the situations when the presenter of the information is either junior in an organization structure or an outsider. It helps them to overcome the reservation of the audience and giving a chance to prove the point.

Summary Introduction

(b)

To determine:

Selection of Direct or Indirect approach in different situations.

Introduction:

Direct approach can be defined as the way of delivering or communicating a message/idea/report etc. directly to the target audience. It is mainly used when the audience is positive or neutral. It can be termed as the 'up-front' approach.

The indirect approach is a way of presenting the findings first then the conclusion. It is helpful in the situations when the presenter of the information is either junior in an organization structure or an outsider. It helps them to overcome the reservation of the audience and giving a chance to prove the point.

Summary Introduction

(c)

To determine:

Selection of Direct or Indirect approach in different situations.

Introduction:

Direct approach can be defined as the way of delivering or communicating a message/idea/report etc. directly to the target audience. It is mainly used when the audience is positive or neutral. It can be termed as the 'up-front' approach.

The indirect approach is a way of presenting the findings first then the conclusion. It is helpful in the situations when the presenter of the information is either junior in an organization structure or an outsider. It helps them to overcome the reservation of the audience and giving a chance to prove the point.

Summary Introduction

(d)

To determine:

Selection of Direct or Indirect approach in different situations.

Introduction:

Direct approach can be defined as the way of delivering or communicating a message/idea/report etc. directly to the target audience. It is mainly used when the audience is positive or neutral. It can be termed as the 'up-front' approach.

The indirect approach is a way of presenting the findings first then the conclusion. It is helpful in the situations when the presenter of the information is either junior in an organization structure or an outsider. It helps them to overcome the reservation of the audience and giving a chance to prove the point.

Summary Introduction

(e)

To determine:

Selection of Direct or Indirect approach in different situations.

Introduction:

Direct approach can be defined as the way of delivering or communicating a message/idea/report etc. directly to the target audience. It is mainly used when the audience is positive or neutral. It can be termed as the 'up-front' approach.

The indirect approach is a way of presenting the findings first then the conclusion. It is helpful in the situations when the presenter of the information is either junior in an organization structure or an outsider. It helps them to overcome the reservation of the audience and giving a chance to prove the point.

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