Business Esentials, Student Value Edition Plus 2017 MyLab Intro to Business with Pearson eText -- Access Card Package (11th Edition)
Business Esentials, Student Value Edition Plus 2017 MyLab Intro to Business with Pearson eText -- Access Card Package (11th Edition)
11th Edition
ISBN: 9780134796741
Author: Ronald J. Ebert, Ricky W. Griffin
Publisher: PEARSON
bartleby

Concept explainers

Question
Book Icon
Chapter 4, Problem 4.25C
Summary Introduction

Case summary:

Country C is famous for tea. Company S started their first shop in State T of Country C in 1998. At the end of 2016, there were over 2,300 stores in Country C and they planned to open 5,000 stores by 2021. The atmosphere of the store is the major advantage for the company, as people of Country C preferred meeting their friends and business partners in the stores. However, some people started hating the coffee, as it is so bitter.

Hence, Company S started offering a customized product which matches the taste of the customers. In addition to this, Company S concentrated on helping students and teachers in a rural part of Country C.

To determine: The way Company S adapted to the culture of Country C.

Blurred answer
Students have asked these similar questions
ASK B: Describe the concept of cultural 'particularism'. Explain its influence in a shared global culture when transacting business
Identify one company that has a strong culture.  How can you support your opinion?
Cultures are dynamic. How do they change? Are there cases in your own culture which changes are not resisted but actually preferred? Explain. What is the relevance to marketing?
Knowledge Booster
Background pattern image
Management
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, management and related others by exploring similar questions and additional content below.
Similar questions
SEE MORE QUESTIONS
Recommended textbooks for you
Text book image
Principles of Management
Management
ISBN:9780998625768
Author:OpenStax
Publisher:OpenStax College