Content Marketing institute provides insight on the content marketing habits of nonprofit professionals representing broad
If a non-profit marketers is known to have a documented content strategy in their organization, what is the probability that the non-profit rates his/her organization as effective in terms of use of content marketing?
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- A global study surveyed information security professionals regarding trends and issues affecting their profession and careers. In the study, women were asked about their impact on the security posture of their organization. The study found that 24% of women indicated that their opinions are not valued When comparing women who did not feel valued and women who did feel valued, the most substantial difference concerned training and leadership programs. The study also found that 48% of women that feel undervalued say their organization does not provide adequate training and leadership development resources whereas 59% of women who do feel valued in their position indicate that their organization does provide adequate training and leadership development resources If a woman is selected at random and that woman indicates that her organization does not provide adequate training and leadership development resources, what is the probability that this woman feels undervalued? The probability is…arrow_forwardA survey of nonprofit marketers indicated that 37% of nonprofit marketers rated themselves highly in terms of use of content marketing effectiveness. Furthermore, of those nonprofit marketers who rated themselves highly in terms of use of content marketing effectiveness, 45% reported having a documented content strategy. Of the nonprofit marketers who did not rate themselves highly in terms of use of content marketing effectiveness,12% reported having a documented content strategy. If a nonprofit marketer is known to have a documented content strategy, what is the probability that the nonprofit marketer rates himself or herself highly in terms of use of content marketing effectiveness?arrow_forwardMany research studies have been conducted to examine how different organizations are on implementing knowledge management processes. For example, studies have proved that larger firms have more resources to utilize, and so they have taken more efforts to implement knowledge management processes. The Journal of Business Research (Aug. 2014) published a study discussing the relationship between knowledge management processes and organizational performance. The table below shows the percentage of different size of firms participated in the study. These firms have been classified in terms of number of employees working. Need step-by-step procedure to answer each question. Randomly select one of the participated company from this study. Let x be the number of employees working in the company. Write the probability distribution of this x. What is the probability that the selected company employs more than 50 employees? Find E(x) and σ. Interpret the result.arrow_forward
- In the digital age of marketing, special care must be taken to make sure that programmatic ads appearing on websites align with a company's strategy, culture and ethics. For example, in 2017, Nordstrom, Amazon and Whole Foods ea faced boycotts from social media users when automated ads for these companies showed up on the Breitbart website (ChiefMarketer.com). It is important for marketing professionals to understand a company's values and culture. The following data are from an experiment designed to investigate the perception of corporate ethical values among individuals specializing in marketing (higher scores indicate higher ethical values). Marketing Managers Marketing Research Advertising 3. 6 4 6. 5 7 (a) Use a = 0.05 to test for significant differences in perception among the three groups. State the null and alternative hypotheses. O Ho: At least two of the population means are equal. H : At least two of the population means are different. O Ho: Not all the population means are…arrow_forwardIn the digital age of marketing, special care must be taken to make sure that programmatic ads appearing on websites align with a company's strategy, culture and ethics. For example, in 2017, Nordstrom, Amazon and Whole Foods each faced boycotts form social media users when automated ads for these companies showed up on the Breitbart website (ChiefMarketer.com). It is important for marketing professionals to understand a company's values and culture. The following data are from an experiment designed to investigate the perception of corporate ethical values among individuals specializing in marketing (higher scores indicate higher ethical values). Marketing Managers Marketing Research Advertising 3 6 7 4 6 6 3 5 5 5 5 6 4 6 6 5 5 6 (a) Use α = 0.05 to test for significant differences in perception among the three groups. State the null and alternative hypotheses. H0: μMM = μMR = μAHa: μMM ≠ μMR ≠ μAH0: Not all the population means are equal.Ha: μMM = μMR = μA…arrow_forwardA study of the career plans of young women and men sent questionnaires to all members of the senior class in a College of Business Administration at the University of Illinois. One question asked which major within the business program the student had chosen. Another question asked about their job status, whether they worked full-time (40+ hours/week) or part-time (<40 hours/week). Here are the data from the students who responded. accounting administration economics total work full time 68 91 5 164 work part time 56 40 6 102 total 124 131 11 266 The expected number of responses were tabulated as the following: accounting administration economics total work full time 76.45 80.77 6.78 164 work part time 47.55 50.23 4.22 102 total 124 131 11 266 Conduct a χ2 test at α = .005 to determine if the job status of the students is independent of their choice of major. On all hypothesis test: 1) clearly state the null and alternative hypotheses; 2) sketch a graph…arrow_forward
- In the digital age of marketing, special care must be taken to make sure that programmatic ads appearing on websites align with a company's strategy, culture and ethics. For example, in 2017, Nordstrom, Amazon and Whole Foods each faced boycotts from social media users when automated ads for these companies showed up on the Breitbart website (ChiefMarketer.com). It is important for marketing professionals to understand a company's values and culture. The following data are from an experiment designed to investigate the perception of corporate ethical values among individuals specializing in marketing (higher scores indicate higher ethical values). Marketing Managers Marketing Research Advertising 4 6 5 5 6 6 5 7 5 3 6 4 3 7 5 4 7 5 (a) Use ? = 0.05 to test for significant differences in perception among the three groups. State the null and alternative hypotheses. H0: ?MM = ?MR = ?AHa: Not all the population means are equal. H0: ?MM = ?MR = ?A Ha: ?MM ≠ ?MR ≠ ?A…arrow_forwardIn the digital age of marketing, special care must be taken to make sure that programmatic ads appearing on websites align with a company's strategy, culture and ethics. For example, in 2017, Nordstrom, Amazon and Whole Foods each faced boycotts from social media users when automated ads for these companies showed up on the Breitbart website (ChiefMarketer.com). It is important for marketing professionals to understand a company's values and culture. The following data are from an experiment designed to investigate the perception of corporate ethical values among individuals specializing in marketing (higher scores indicate higher ethical values). Marketing Managers Marketing Research Advertising 5 4 6 6 5 6 6 5 6 4 4 5 5 5 7 4 4 6 At the ? = 0.05 level of significance, we can conclude that there are differences in the perceptions for marketing managers, marketing research specialists, and advertising specialists. Use the procedures in Section 13.3 to…arrow_forwardIn the digital age of marketing, special care must be taken to make sure that programmatic ads appearing on websites align with a company's strategy, culture and ethics. For example, in 2017, Nordstrom, Amazon and Whole Foods each faced boycotts from social media users when automated ads for these companies showed up on the Breitbart website (ChiefMarketer.com). It is important for marketing professionals to understand a company's values and culture. The following data are from an experiment designed to investigate the perception of corporate ethical values among individuals specializing in marketing (higher scores indicate higher ethical values). Marketing Managers Marketing Research 5 6 5 6 4 4 = ○ H₂: HMM HMR = HA H₂: HMM # HMR #HA | Ⓒ H₂³ Hmm = HMR = HA 5 5 5 O H₂: HMM# HMR #HA H₂HMM = HMR = HA 4 Find the value of the test statistic. 7.0 4 OH: Not all the population means are equal. H₂: HMM HMR HA 4 H₂: Not all the population means are equal. (a) Use a = 0.05 to test for…arrow_forward
- In the digital age of marketing, special care must be taken to make sure that programmatic ads appearing on websites align with a company's strategy, culture and ethics. For example, in 2017, Nordstrom, Amazon and Whole Foods each faced boycotts from social media users when automated ads for these companies showed up on the Breitbart website (ChiefMarketer.com). It is important for marketing professionals to understand a company's values and culture. The following data are from an experiment designed to investigate the perception of corporate ethical values among individuals specializing in marketing (higher scores indicate higher ethical values). Marketing Managers Marketing Research Advertising 5 4 6 6 5 6 6 5 6 4 4 5 5 5 7 4 4 6 #1) Use ? = 0.05 to test for significant differences in perception among the three groups.State the null and alternative hypotheses A) H0: Not all the population means are equal.Ha: ?MM = ?MR = ?A B) H0: ?MM = ?MR = ?AHa: ?MM ≠ ?MR ≠…arrow_forwardIn the digital age of marketing, special care must be taken to make sure that programmatic ads appearing on websites align with a company's strategy, culture and ethics. For example, in 2017, Nordstrom, Amazon and Whole Foods each faced boycotts from social media users when automated ads for these companies showed up on the Breitbart website (ChiefMarketer.com). It is important for marketing professionals to understand a company's values and culture. The following data are from an experiment designed to investigate the perception of corporate ethical values among individuals specializing in marketing (higher scores indicate higher ethical values). Marketing Managers Marketing Research Advertising 4 6 6 3 5 6 5 5 6 5 6 5 4 6 7 3 5 6 (a) Use ? = 0.05 to test for significant differences in perception among the three groups. State the null and alternative hypotheses. H0: Not all the population means are equal.Ha: ?MM = ?MR = ?A H0: ?MM ≠ ?MR ≠ ?AHa: ?MM = ?MR =…arrow_forwardIn the digital age of marketing, special care must be taken to make sure that programmatic ads appearing on websites align with a company's strategy, culture and ethics. For example, in 2017, Nordstrom, Amazon and Whole Foods each faced boycotts from social media users when automated ads for these companies showed up on the Breitbart website (ChiefMarketer.com). It is important for marketing professionals to understand a company's values and culture. The following data are from an experiment designed to investigate the perception of corporate ethical values among individuals specializing in marketing (higher scores indicate higher ethical values). Marketing Managers Marketing Research Advertising 4 6 7 3 6 6 3 5 6 4 5 5 5 5 6 5 6 6 Find the value of the test statistic. Find the p-value. (Round your answer to three decimal places.) p-value = (b) At the ? = 0.05 level of significance, we can conclude that there are differences in the perceptions for marketing…arrow_forward
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