Management Information Systems: Managing the Digital Firm (15th Edition)
Management Information Systems: Managing the Digital Firm (15th Edition)
15th Edition
ISBN: 9780134639710
Author: Kenneth C. Laudon, Jane P. Laudon
Publisher: PEARSON
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Chapter 4, Problem 7DQ

Explanation of Solution

Behavioral targeting pros:

  • Well known of customer behavior
    • Companies will not send the irrelevant advertisement to the customer and waste the time.
    • First, the company will gather information from the customer and send advertisements according to the interests of an individual.
  • Raise of company production
    • Behavior targeting helps company to save time because they will not be wasting time to reach out the customers.
    • They aim a particular group of people and concentrate their time and earn money from them.
    • They give more time and work for improving the excellence of the product.
  • Permits companies to be extra advanced
    • By getting information about a customer, a company can find out what a customer wants exactly.
    • The company will have the knowledge which products are useful.
    • The company can target specifically what the groups of people are aiming to buy their product.
  • Improvement in relationship between customer and companies
    • Learning the customer goods and creates a better idea for implementation...

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