MARKETING:CORE
8th Edition
ISBN: 9781260711455
Author: Kerin
Publisher: RENT MCG
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Question
Chapter 4.2, Problem 4.2LO
Summary Introduction
To distinguish: The 3 variations of the process of consumer purchase decision.
Introduction:
The process of purchasing decision is the decision-making process utilized by the consumers with regard to the market transactions made before, at that time, and after the goods or services are bought.
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