M Marketing
M Marketing
6th Edition
ISBN: 9781259924033
Author: Levy Grewal
Publisher: Mcgraw-Hill
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Chapter 4.4, Problem 1PC
Summary Introduction

To determine: The difference between conscious marketing and corporate social responsibility (CSR).

Introduction: Conscious marketer is one who uses the holistic and ethical approach for marketing. The marketer is aware of all the new changes in the market and applies all kinds of strategies in the market.

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Discuss the Ethics and Social Responsibility of marketing?
In what way does corporate social responsibility differ from consciousmarketing?
What is the importance of ethical marketing practices.
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