MARKETING; CONNECT ACCESS
7th Edition
ISBN: 9781260985788
Author: Grewal
Publisher: MCG
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Question
Chapter 4.4, Problem 1PC
Summary Introduction
To determine: The difference between conscious marketing and corporate social responsibility (CSR).
Introduction: Conscious marketer is one who uses the holistic and ethical approach for marketing. The marketer is aware of all the new changes in the market and applies all kinds of strategies in the market.
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