Marketing - Standalone book
Marketing - Standalone book
13th Edition
ISBN: 9781259573545
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 4.4, Problem 4.4LO
Summary Introduction

To determine: The unethical and social irresponsible behavior of the consumer.

Introduction:

An examination of groups, organizations, or individuals and all the activities in regard to the buying, utilization, and goods and service disposal is termed as consumer behavior.

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Identify five fundamental consumer rights and theresponsibility of business to respect them.
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