Fundamentals of Management (10th Edition)
Fundamentals of Management (10th Edition)
10th Edition
ISBN: 9780134237473
Author: Stephen P. Robbins, Mary A. Coulter, David A. De Cenzo
Publisher: PEARSON
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Chapter 5, Problem 18DQ
Summary Introduction

To determine:

The strategic implication of Zara's move into online retailing.

Introduction:

Strategic management is a process which involves all basic management functions like planning, organizing, leading, controlling. The strategic management process gives power to the actions of the organization to achieve the desired goals. It is crucial to evaluate the external and internal environment of the business for formulating a successful strategy.

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