Marketing
Marketing
20th Edition
ISBN: 9780357033791
Author: Pride, William M
Publisher: South Western Educational Publishing
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Chapter 5, Problem 2DYMP
Summary Introduction

To discuss: Whether the information needed for market situation is obtained from the secondary sources.

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Why would a business use secondary information and what are the sources and limitations of the data?
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Marketing
Marketing
ISBN:9780357033791
Author:Pride, William M
Publisher:South Western Educational Publishing