EBK STRATEGIC MANAGEMENT: CONCEPTS
EBK STRATEGIC MANAGEMENT: CONCEPTS
4th Edition
ISBN: 8220106797259
Author: Rothaermel
Publisher: YUZU
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Chapter 5, Problem 2ESI

How do the perspectives on competitive advantage differ when comparing brick-and-mortar stores to online businesses (e.g., Best Buy versus Amazon, Barnes & Noble versus Amazon, Old Navy versus Threadless [noted in Strategy Highlight 5.2], Nordstrom versus Zappos, and so on)? Make recommendations to brick-and-mortar stores as to bow they can compete more effectively with online firms. What conclusions do you draw?

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What are the two main sources of competitive advantage that a company might want to pursue (according to Grant 2016)? Select one: a. Cost advantage and differentiation advantage b. Low cost and high cost C. Sales volume advantage and added value d. Broad market advantage and narrow market advantage
For problems 1-3, please refer to this article on Ocado. https://www.bbc.co.uk/news/business-54352540 1. What can we say about existing rivalry in the market of online retailers? a. This force is week because of strong brands and stabile market shares. b. This force is medium level, because the market is quite concentrated but consumers are quite loyal. c. Existing rivalry is strong because the market is quite concentrated, switching costs are relatively low and the different firms' services are not especially differentiated. d. Rivalry is strong because suppliers and not concentrated and entry barriers are low.   2. How would you evaluate the threat of buyers in this market? a. It is relatively weak, because OCADO sells for final consumers who are not concentrated and have a weak bargaining power. b. It is strong, because Tesco and Amazon are large firms with larger market shares than Ocado. c. It is medium level, because OCADO cannot easily switch across its buyers.…
Choose an industry or sector which is becoming more and more competitive among FMCG retail OR Fashion. Assess their business strategies in terms of the generic strategies of cost leadership, differentiation and focus they are maintaining? How might the principles of hyper- competitive strategies apply to these industries or sector? Explain how, when and in what ways, interactive and cooperative strategies, rather than direct competition, might make sense to them.
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