Marketing
7th Edition
ISBN: 9781260428292
Author: Grewal, Dhruv
Publisher: MCGRAW-HILL HIGHER EDUCATION
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Question
Chapter 5, Problem 2MA
Summary Introduction
To discuss: Whether Person X is differ from his parent while purchasing a computer.
Summary Introduction
To discuss: About Person X buying an outfit and the way in which firms use their knowledge to market their products and services among different age groups or generational cohorts.
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How would your approach to buying a computer differ from yourparents’ approach? What about buying an outfit to wear to a party? Howcan firms use their knowledge of different age or generational cohortsto market their products and services better?
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