CONNECT CODE CUSTOM FOR USM MKT
CONNECT CODE CUSTOM FOR USM MKT
7th Edition
ISBN: 9781265841409
Author: Grewal
Publisher: MCGRAW-HILL HIGHER EDUCATION
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Chapter 5, Problem 3MA
Summary Introduction

To discuss: The manner in which firms can use customer demographics .such as education, market size, income and ethnicity to market customers in a better way.

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