Business Essentials (11th Edition)
Business Essentials (11th Edition)
11th Edition
ISBN: 9780134149240
Author: EBERT
Publisher: PEARSON
Question
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Chapter 5, Problem 5.27C
Summary Introduction

Case summary:

Person SB and Person LP worked on the project of creating an index of websites and other links. They believed in have created something of commercial value. They created enough funds to refine and test their product.

In the year 2000, Person SB and Person LP created a description of a business model which is developed advertisement in the form of sponsored links. Company GE is much more than a simple search engine.

To explain: The roles played by the goals and strategies in the success of Company GE.

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