Acxiom’s privacy policy: According to Acxiom, the privacy policies are to maintain and safeguard the data that are obtained about the customers. The company is concentrated towards the usage of data thus maintaining privacy of the customer information. Reassured about the policy: Yes , the policy of the Acxiom’s are reassured because they establish a standard global privacy policy principles listed below: The choices of access are being monitored...

Question

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Answer 1

Expert Solution & Answer

Chapter 5, Problem 5.4UYK

a)

Explanation of Solution

Acxiom’s privacy policy:

According to Acxiom, the privacy policies are to maintain and safeguard the data that are obtained about the customers. The company is concentrated towards the usage of data thus maintaining privacy of the customer information.

Reassured about the policy:

Yes, the policy of the Acxiom’s are reassured because they establish a standard global privacy policy principles listed below:

The choices of access are being monitored...

b)

Explanation of Solution

Ten different products that Acxiom provide:

The below are the different products that “Acxiom” provide and they are:

Marketing services.

Advertising solutions

Data solutions

Infrastructure Management services...

c)

Explanation of Solution

Acxiom’s customer:

The below mentioned are the customer of Acxiom subjected to particular industry:

Education

Banking

Insurance...

d)

Explanation of Solution

Type of Data that are to be collected to deliver the product to the customer:

Based on the data inferred from the question (b) and (c), type of data that are collected by the Acxiom are list...

e)

Explanation of Solution

Function of InfoBase:

The function of InfoBase is to store a large repository customer i...

f)

Explanation of Solution

Function of PersonicX:

The function of “PersonicX” is to perform a house-hold level segmentation operation along with the visualiz...

g)

Explanation of Solution

Limiting the marketing in order to avoid privacy outcry:

It is necessary to limit the marketing of the companies like Acxiom’s because the customer can be traumatized abo...

h)

Explanation of Solution

Necessity of law in governing the company:

There may be a chance of data that are collected being misused at the greater extend; in certain cases the data obtained needs to be taken care by an organization like Acxiom’...

i)

Explanation of Solution

Necessity of law that govern the type of data service that government agencies could buy from the companies:

The data obtained and gathered needs to be preserved and needed to be avoided ...

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Students have asked these similar questions

What is meant by the phrase "protection of personal information"? What are the best five strategies to keep your personal data safe?

1. After reading the information presented in this module and other sources, write a one-page paper that outlines five recommendations for improving the privacy of e-mail in an organization. Your recommendations should also highlight ways that minimize or eliminate corporate data leakage. 2. After reading the information presented in this module and other sources, write a one-page paper that describes GDPR. Describe how businesses may benefit from this compliance. Research three companies that have been sued by the European Union. Which privacy issues were violated by each company? 3. The admissions office of Southern State University needs a simple and easy-to-follow Web policy document to send to its incoming freshmen. The document should tell students how to behave while on the Web. After reading the information presented in this module and other sources, create a document that includes a 10-item bulleted list highlighting the key issues of which incoming students should be aware.…

Give an example of a security breach for each of the six dimensions of e-commerce security identified in Chapter 5. For instance, what would be a privacy incident? (Please use the book. See book details, you can find it free online - eBook ISBN 13: 978-1-292-34321-1, E-Commerce 2021 Business, Technology, & Society by Kenneth C. Laudon and Carol Guercio Traver, Sixteenth Edition, Global Edition). Have you ever been the victim of a data breach or cybercrime? If not, what steps do you take to protect yourself online? If yes, what changes have you made to your online behavior to reduce the incident from happening again?

Answer 2

Expert Solution & Answer

Chapter 5, Problem 5.4UYK

a)

Explanation of Solution

Acxiom’s privacy policy:

According to Acxiom, the privacy policies are to maintain and safeguard the data that are obtained about the customers. The company is concentrated towards the usage of data thus maintaining privacy of the customer information.

Reassured about the policy:

Yes, the policy of the Acxiom’s are reassured because they establish a standard global privacy policy principles listed below:

The choices of access are being monitored...

b)

Explanation of Solution

Ten different products that Acxiom provide:

The below are the different products that “Acxiom” provide and they are:

Marketing services.

Advertising solutions

Data solutions

Infrastructure Management services...

c)

Explanation of Solution

Acxiom’s customer:

The below mentioned are the customer of Acxiom subjected to particular industry:

Education

Banking

Insurance...

d)

Explanation of Solution

Type of Data that are to be collected to deliver the product to the customer:

Based on the data inferred from the question (b) and (c), type of data that are collected by the Acxiom are list...

e)

Explanation of Solution

Function of InfoBase:

The function of InfoBase is to store a large repository customer i...

f)

Explanation of Solution

Function of PersonicX:

The function of “PersonicX” is to perform a house-hold level segmentation operation along with the visualiz...

g)

Explanation of Solution

Limiting the marketing in order to avoid privacy outcry:

It is necessary to limit the marketing of the companies like Acxiom’s because the customer can be traumatized abo...

h)

Explanation of Solution

Necessity of law in governing the company:

There may be a chance of data that are collected being misused at the greater extend; in certain cases the data obtained needs to be taken care by an organization like Acxiom’...

i)

Explanation of Solution

Necessity of law that govern the type of data service that government agencies could buy from the companies:

The data obtained and gathered needs to be preserved and needed to be avoided ...

Expert Solution & Answer

Want to see the full answer?

Check out a sample textbook solution

See solution

Answer 3

Expert Solution & Answer

Chapter 5, Problem 5.4UYK

a)

Explanation of Solution

Acxiom’s privacy policy:

According to Acxiom, the privacy policies are to maintain and safeguard the data that are obtained about the customers. The company is concentrated towards the usage of data thus maintaining privacy of the customer information.

Reassured about the policy:

Yes, the policy of the Acxiom’s are reassured because they establish a standard global privacy policy principles listed below:

The choices of access are being monitored...

b)

Explanation of Solution

Ten different products that Acxiom provide:

The below are the different products that “Acxiom” provide and they are:

Marketing services.

Advertising solutions

Data solutions

Infrastructure Management services...

c)

Explanation of Solution

Acxiom’s customer:

The below mentioned are the customer of Acxiom subjected to particular industry:

Education

Banking

Insurance...

d)

Explanation of Solution

Type of Data that are to be collected to deliver the product to the customer:

Based on the data inferred from the question (b) and (c), type of data that are collected by the Acxiom are list...

e)

Explanation of Solution

Function of InfoBase:

The function of InfoBase is to store a large repository customer i...

f)

Explanation of Solution

Function of PersonicX:

The function of “PersonicX” is to perform a house-hold level segmentation operation along with the visualiz...

g)

Explanation of Solution

Limiting the marketing in order to avoid privacy outcry:

It is necessary to limit the marketing of the companies like Acxiom’s because the customer can be traumatized abo...

h)

Explanation of Solution

Necessity of law in governing the company:

There may be a chance of data that are collected being misused at the greater extend; in certain cases the data obtained needs to be taken care by an organization like Acxiom’...

i)

Explanation of Solution

Necessity of law that govern the type of data service that government agencies could buy from the companies:

The data obtained and gathered needs to be preserved and needed to be avoided ...

Expert Solution & Answer

Want to see the full answer?

Check out a sample textbook solution

See solution

Answer 4

Expert Solution & Answer

Chapter 5, Problem 5.4UYK

a)

Explanation of Solution

Acxiom’s privacy policy:

According to Acxiom, the privacy policies are to maintain and safeguard the data that are obtained about the customers. The company is concentrated towards the usage of data thus maintaining privacy of the customer information.

Reassured about the policy:

Yes, the policy of the Acxiom’s are reassured because they establish a standard global privacy policy principles listed below:

The choices of access are being monitored...

b)

Explanation of Solution

Ten different products that Acxiom provide:

The below are the different products that “Acxiom” provide and they are:

Marketing services.

Advertising solutions

Data solutions

Infrastructure Management services...

c)

Explanation of Solution

Acxiom’s customer:

The below mentioned are the customer of Acxiom subjected to particular industry:

Education

Banking

Insurance...

d)

Explanation of Solution

Type of Data that are to be collected to deliver the product to the customer:

Based on the data inferred from the question (b) and (c), type of data that are collected by the Acxiom are list...

e)

Explanation of Solution

Function of InfoBase:

The function of InfoBase is to store a large repository customer i...

f)

Explanation of Solution

Function of PersonicX:

The function of “PersonicX” is to perform a house-hold level segmentation operation along with the visualiz...

g)

Explanation of Solution

Limiting the marketing in order to avoid privacy outcry:

It is necessary to limit the marketing of the companies like Acxiom’s because the customer can be traumatized abo...

h)

Explanation of Solution

Necessity of law in governing the company:

There may be a chance of data that are collected being misused at the greater extend; in certain cases the data obtained needs to be taken care by an organization like Acxiom’...

i)

Explanation of Solution

Necessity of law that govern the type of data service that government agencies could buy from the companies:

The data obtained and gathered needs to be preserved and needed to be avoided ...

Expert Solution & Answer

Want to see the full answer?

Check out a sample textbook solution

See solution

Answer 5

Expert Solution & Answer

Answer 6

Expert Solution & Answer

Answer 7

Chapter 5, Problem 5.4UYK

a)

Explanation of Solution

Acxiom’s privacy policy:

According to Acxiom, the privacy policies are to maintain and safeguard the data that are obtained about the customers. The company is concentrated towards the usage of data thus maintaining privacy of the customer information.

Reassured about the policy:

Yes, the policy of the Acxiom’s are reassured because they establish a standard global privacy policy principles listed below:

The choices of access are being monitored...

b)

Explanation of Solution

Ten different products that Acxiom provide:

The below are the different products that “Acxiom” provide and they are:

Marketing services.

Advertising solutions

Data solutions

Infrastructure Management services...

c)

Explanation of Solution

Acxiom’s customer:

The below mentioned are the customer of Acxiom subjected to particular industry:

Education

Banking

Insurance...

d)

Explanation of Solution

Type of Data that are to be collected to deliver the product to the customer:

Based on the data inferred from the question (b) and (c), type of data that are collected by the Acxiom are list...

e)

Explanation of Solution

Function of InfoBase:

The function of InfoBase is to store a large repository customer i...

f)

Explanation of Solution

Function of PersonicX:

The function of “PersonicX” is to perform a house-hold level segmentation operation along with the visualiz...

g)

Explanation of Solution

Limiting the marketing in order to avoid privacy outcry:

It is necessary to limit the marketing of the companies like Acxiom’s because the customer can be traumatized abo...

h)

Explanation of Solution

Necessity of law in governing the company:

There may be a chance of data that are collected being misused at the greater extend; in certain cases the data obtained needs to be taken care by an organization like Acxiom’...

i)

Explanation of Solution

Necessity of law that govern the type of data service that government agencies could buy from the companies:

The data obtained and gathered needs to be preserved and needed to be avoided ...

Answer 8

Chapter 5, Problem 5.4UYK

a)

Explanation of Solution

Acxiom’s privacy policy:

According to Acxiom, the privacy policies are to maintain and safeguard the data that are obtained about the customers. The company is concentrated towards the usage of data thus maintaining privacy of the customer information.

Reassured about the policy:

Yes, the policy of the Acxiom’s are reassured because they establish a standard global privacy policy principles listed below:

The choices of access are being monitored...

Answer 9

Chapter 5, Problem 5.4UYK

a)

Explanation of Solution

Acxiom’s privacy policy:

According to Acxiom, the privacy policies are to maintain and safeguard the data that are obtained about the customers. The company is concentrated towards the usage of data thus maintaining privacy of the customer information.

Reassured about the policy:

Yes, the policy of the Acxiom’s are reassured because they establish a standard global privacy policy principles listed below:

The choices of access are being monitored...

Answer 10

b)

Explanation of Solution

Ten different products that Acxiom provide:

The below are the different products that “Acxiom” provide and they are:

Marketing services.

Advertising solutions

Data solutions

Infrastructure Management services...

Answer 11

b)

Explanation of Solution

Ten different products that Acxiom provide:

The below are the different products that “Acxiom” provide and they are:

Marketing services.

Advertising solutions

Data solutions

Infrastructure Management services...

Answer 12

c)

Explanation of Solution

Acxiom’s customer:

The below mentioned are the customer of Acxiom subjected to particular industry:

Education

Banking

Insurance...

Answer 13

c)

Explanation of Solution

Acxiom’s customer:

The below mentioned are the customer of Acxiom subjected to particular industry:

Education

Banking

Insurance...

Answer 14

d)

Explanation of Solution

Type of Data that are to be collected to deliver the product to the customer:

Based on the data inferred from the question (b) and (c), type of data that are collected by the Acxiom are list...

Answer 15

d)

Explanation of Solution

Type of Data that are to be collected to deliver the product to the customer:

Based on the data inferred from the question (b) and (c), type of data that are collected by the Acxiom are list...

Answer 16

e)

Explanation of Solution

Function of InfoBase:

The function of InfoBase is to store a large repository customer i...

Answer 17

e)

Explanation of Solution

Function of InfoBase:

The function of InfoBase is to store a large repository customer i...

Answer 18

f)

Explanation of Solution

Function of PersonicX:

The function of “PersonicX” is to perform a house-hold level segmentation operation along with the visualiz...

Answer 19

f)

Explanation of Solution

Function of PersonicX:

The function of “PersonicX” is to perform a house-hold level segmentation operation along with the visualiz...

Answer 20

g)

Explanation of Solution

Limiting the marketing in order to avoid privacy outcry:

It is necessary to limit the marketing of the companies like Acxiom’s because the customer can be traumatized abo...

Answer 21

g)

Explanation of Solution

Limiting the marketing in order to avoid privacy outcry:

It is necessary to limit the marketing of the companies like Acxiom’s because the customer can be traumatized abo...

Answer 22

h)

Explanation of Solution

Necessity of law in governing the company:

There may be a chance of data that are collected being misused at the greater extend; in certain cases the data obtained needs to be taken care by an organization like Acxiom’...

Answer 23

h)

Explanation of Solution

Necessity of law in governing the company:

There may be a chance of data that are collected being misused at the greater extend; in certain cases the data obtained needs to be taken care by an organization like Acxiom’...

Answer 24

i)

Explanation of Solution

Necessity of law that govern the type of data service that government agencies could buy from the companies:

The data obtained and gathered needs to be preserved and needed to be avoided ...

Answer 25

i)

Explanation of Solution

Necessity of law that govern the type of data service that government agencies could buy from the companies:

The data obtained and gathered needs to be preserved and needed to be avoided ...

Answer 26

Expert Solution & Answer

Answer 27

Expert Solution & Answer

Answer 28

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Check out a sample textbook solution

See solution

Answer 29

Ch. 5.2 - Prob. 1EGDQ Ch. 5.2 - Prob. 2EGDQ Ch. 5.2 - Prob. 3EGDQ Ch. 5.2 - Prob. 4EGDQ Ch. 5.2 - Prob. 5EGDQ Ch. 5.2 - Prob. 6EGDQ Ch. 5.2 - Prob. 7EGDQ Ch. 5.2 - Consider the adage Never ask a question for which...Ch. 5.3 - Prob. 1SAQ Ch. 5.3 - Prob. 2SAQ

Solution Summary: The author explains Acxiom's privacy policy, which is focused on protecting customer data, and reassures its customers.

Concept explainers

Explanation of Solution

Explanation of Solution

Ten different products that Acxiom provide:

The below are the different products that “Acxiom” provide and they are:

Marketing services.

Advertising solutions

Data solutions

Infrastructure Management services...

Explanation of Solution

Acxiom’s customer:

The below mentioned are the customer of Acxiom subjected to particular industry:

Education

Banking

Insurance...

Explanation of Solution

Type of Data that are to be collected to deliver the product to the customer:

Based on the data inferred from the question (b) and (c), type of data that are collected by the Acxiom are list...

Explanation of Solution

Function of InfoBase:

The function of InfoBase is to store a large repository customer i...

Explanation of Solution

Function of PersonicX:

The function of “PersonicX” is to perform a house-hold level segmentation operation along with the visualiz...

Explanation of Solution

Limiting the marketing in order to avoid privacy outcry:

It is necessary to limit the marketing of the companies like Acxiom’s because the customer can be traumatized abo...

Explanation of Solution

Necessity of law in governing the company:

There may be a chance of data that are collected being misused at the greater extend; in certain cases the data obtained needs to be taken care by an organization like Acxiom’...

Explanation of Solution

Necessity of law that govern the type of data service that government agencies could buy from the companies:

The data obtained and gathered needs to be preserved and needed to be avoided ...

Want to see the full answer?

Chapter 5 Solutions

Solution Summary: The author explains Acxiom's privacy policy, which is focused on protecting customer data, and reassures its customers.

Concept explainers

Explanation of Solution

Explanation of Solution

Ten different products that Acxiom provide: The below are the different products that “Acxiom” provide and they are: Marketing services. Advertising solutions Data solutions Infrastructure Management services...

Explanation of Solution

Acxiom’s customer: The below mentioned are the customer of Acxiom subjected to particular industry: Education Banking Insurance...

Explanation of Solution

Type of Data that are to be collected to deliver the product to the customer: Based on the data inferred from the question (b) and (c), type of data that are collected by the Acxiom are list...

Explanation of Solution

Function of InfoBase: The function of InfoBase is to store a large repository customer i...

Explanation of Solution

Function of PersonicX: The function of “PersonicX” is to perform a house-hold level segmentation operation along with the visualiz...

Explanation of Solution

Limiting the marketing in order to avoid privacy outcry: It is necessary to limit the marketing of the companies like Acxiom’s because the customer can be traumatized abo...

Explanation of Solution

Necessity of law in governing the company: There may be a chance of data that are collected being misused at the greater extend; in certain cases the data obtained needs to be taken care by an organization like Acxiom’...

Explanation of Solution

Necessity of law that govern the type of data service that government agencies could buy from the companies: The data obtained and gathered needs to be preserved and needed to be avoided ...

Want to see the full answer?

Chapter 5 Solutions

Ten different products that Acxiom provide:

The below are the different products that “Acxiom” provide and they are:

Marketing services.

Advertising solutions

Data solutions

Infrastructure Management services...

Acxiom’s customer:

The below mentioned are the customer of Acxiom subjected to particular industry:

Education

Banking

Insurance...

Type of Data that are to be collected to deliver the product to the customer:

Based on the data inferred from the question (b) and (c), type of data that are collected by the Acxiom are list...

Function of InfoBase:

The function of InfoBase is to store a large repository customer i...

Function of PersonicX:

The function of “PersonicX” is to perform a house-hold level segmentation operation along with the visualiz...

Limiting the marketing in order to avoid privacy outcry:

It is necessary to limit the marketing of the companies like Acxiom’s because the customer can be traumatized abo...

Necessity of law in governing the company:

There may be a chance of data that are collected being misused at the greater extend; in certain cases the data obtained needs to be taken care by an organization like Acxiom’...

Necessity of law that govern the type of data service that government agencies could buy from the companies:

The data obtained and gathered needs to be preserved and needed to be avoided ...