EBK FUNDAMENTALS OF INFORMATION SYSTEMS
9th Edition
ISBN: 8220103670999
Author: Reynolds
Publisher: CENGAGE L
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Chapter 5, Problem 8DQ
Program Plan Intro
- Mention three type of customer information your CRM system should capture and ways in which you can capture this data.
- Mention the ways in which this captured information can be used to provide better service or increase revenue.
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Assume that you are the owner of a large landscaping firm serving hundreds of customers in your area. Identify the kinds of customer information you would like to have captured by your firm’s CRM system. How might this information be used to provide better service or increase revenue?
Background
CD Selections is a chain of 50 music stores located in California. Annual sales last year were $50 million, and they have been growing at about 3-5 percent per year for the past few years.
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CD Selections currently has a simple web page that provides information about the company and about each of its stores (e.g., map, operating hours, relative size).
The System
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The Internet sales system will store basic information about the CDs that it can sell over…
Chapter 5 Solutions
EBK FUNDAMENTALS OF INFORMATION SYSTEMS
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