MARKETING LOOSELEAF
MARKETING LOOSELEAF
14th Edition
ISBN: 9781264008971
Author: Kerin
Publisher: MCG
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Chapter 5.2, Problem 5.1LR
Summary Introduction

To discuss: The primary stage in the process of consumer purchase decision.

Introduction:

The company’s activities, which is connected with purchasing and selling a service or product is referred as marketing. It consists of selling, delivering, and advertising of products to the people.

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Students have asked these similar questions
Why do we consider post–purchase evaluation a part of the purchase decision process? How relevant is this stage for marketer?
How does perceived value affect consumer purchase intentions?”
Explain how the purchase decision process is a piecemeal process? Give an example?
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