EBK MARKETING
14th Edition
ISBN: 8220106797488
Author: Kerin
Publisher: YUZU
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Chapter 6, Problem 2AMK
Summary Introduction
To discuss: The basic features of the organizational buying, which differs from the consumer buying.
Introduction:
An examination of groups, organizations, or individuals and all the activities in regard to the buying, utilization, and goods and service disposal is termed as
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