EBK BUSINESS DRIVEN TECHNOLOGY
EBK BUSINESS DRIVEN TECHNOLOGY
7th Edition
ISBN: 8220103675451
Author: BALTZAN
Publisher: YUZU
bartleby

Concept explainers

Question
Book Icon
Chapter 6, Problem 2CQ
Program Plan Intro

Political micro-targeting:

It is a method used by political parties and election campaigns to track individual voters and identify potential supporters. It includes direct marketing data-mining techniques that involve predictive market segmentation.

Blurred answer
Students have asked these similar questions
Think about the advantages and disadvantages of the various methods of information collection.
How precisely are the Requests for Information able to be tracked all the way back to their first place of origin?
Who determines the manner in which data is used or handled inside an organization, as well as the times at which this occurs? Who exactly is in charge of ensuring that these decisions are carried out in the appropriate manner?
Knowledge Booster
Background pattern image
Computer Science
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, computer-science and related others by exploring similar questions and additional content below.
Similar questions
SEE MORE QUESTIONS
Recommended textbooks for you
Text book image
Principles of Information Systems (MindTap Course...
Computer Science
ISBN:9781305971776
Author:Ralph Stair, George Reynolds
Publisher:Cengage Learning