Fundamentals of Information Systems
Fundamentals of Information Systems
9th Edition
ISBN: 9781337097536
Author: Ralph Stair, George Reynolds
Publisher: Cengage Learning
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Chapter 6, Problem 2LO
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Give some real-world examples where business intelligence and analytics is used to improve decision making.

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Provide an explanation of the breadth of business intelligence, as well as the need of using BI technologies.Expert Solution
Discuss the importance of data analytics and reporting in CRM for data-driven decision-making.
Provide an explanation of the breadth of business intelligence, as well as the need of using BI technologies.
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