Business Driven Technology
Business Driven Technology
7th Edition
ISBN: 9781259567322
Author: Paige Baltzan Instructor
Publisher: McGraw-Hill Education
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Chapter 6, Problem 3CQ

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Five common characteristics of high-quality information:

The order of importance followed for the political micro-targeting is:

  • Timeliness: Information should be fetched and delivered timely as it is necessary for all the users to receive the correct news at correct time because if the information is 15 years old, it would not be useful today.
  • Accuracy: Information should be accurate because inaccurate information leads to incorrect campaigns decisions...

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