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ISBN: 9781259852183
Author: Paige Baltzan, Amy Phillips
Publisher: McGraw-Hill Education
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Chapter 6, Problem 4CQ
Program Plan Intro
Political micro-targeting:
It is a method used by political parties and election campaigns to track individual voters and identify potential supporters. It includes direct marketing data-mining techniques that involve predictive market segmentation.
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Damon Davis was creating the Drano Plumbing Company's spreadsheet. He determined that the net income would be $50,000. When he tallied the columns on the Balance Sheet, the totals were as follows: debit, $400,000; and credit, $300,000. What was the most likely reason for this discrepancy? If this was not the case, how should he proceed to determine the source of the error?
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