Management Information Systems: Managing the Digital Firm (15th Edition)
Management Information Systems: Managing the Digital Firm (15th Edition)
15th Edition
ISBN: 9780134639710
Author: Kenneth C. Laudon, Jane P. Laudon
Publisher: PEARSON
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Chapter 6, Problem 8HMP

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Potential business impacts of data quality problems

  • The main business impact is that managers and employees can’t make accurate and timely decisions about customer activity because of inaccurate and redundant data...

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Decisions and steps in order to reach a solution

  • Managers, employees, and data administrators first need to identify and correct the faulty data and then establish better routines for editing data when it’s entered...

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