BRAND SWITCHING AMONG FEMALE COLLEGE STUDENTS In a survey of factors that influence brand switching by
1: Better price
2: Friend’s recommendation
3: Seeing others use it
4: Intersting packaging
5: Buzz-people talking about the brand
6: An advertisement
7: Press stories
8: Entertainer/sports celebrity endorsement
The results of the survey follow:
Factor | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 |
Respondents (%) |
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Let
a.
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b.
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c.
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d.
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e.
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f.
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Source:Burst Media Research.
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Chapter 6 Solutions
EBK FINITE MATHEMATICS FOR THE MANAGERI
- Glencoe Algebra 1, Student Edition, 9780079039897...AlgebraISBN:9780079039897Author:CarterPublisher:McGraw HillHolt Mcdougal Larson Pre-algebra: Student Edition...AlgebraISBN:9780547587776Author:HOLT MCDOUGALPublisher:HOLT MCDOUGAL
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