Chapter 6.4, Problem 2CTQ

Program Plan Intro

Safaricom:

• Safaricom is a top telecommunications supplier in Kenya and one of the most commercial companies in the Central and East African region.
• It offers mobile money transfer, cloud computing, fiber optic services, ecommerce, mobile telephony, data, customer electronics and music streaming.
• It is most well-known as a mobile banking SMS-based service.

Step taken by Safaricom:

The steps taken by Safaricom to prevent hate speech during the 2013 elections is the company released guidelines to its clients that transferred huge SMS from candidates and political parties, examined the SMS content and held the right to reject to transfer messages with subject that attacked members of a special party.

Safaricom act ethically:

• The guidelines assigned that senders, political party representative had to describe themselves and give registration documents or ID numbers.
• The message sent in the two official languages one is English or Kenya and another is Swahili by the company.
• The SMSs could not use abusive language and motivate people to attack individuals, make violence.