Loose Leaf for M: Marketing
6th Edition
ISBN: 9781260158038
Author: Dhruv Grewal Professor, Michael Levy
Publisher: McGraw-Hill Education
expand_more
expand_more
format_list_bulleted
Question
Chapter 6.4, Problem 3PC
Summary Introduction
To determine: The difference between functional and psychological needs.
Introduction: Functional needs relates to the performance of a product or services whereas personal satisfaction that a consumer connect with a product or services relates with psychological needs.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solution
Students have asked these similar questions
Describe each of the five levels of Maslow’s hierarchy of human needs and give examples for each of them
Can you distinguish among needs, wants, demand ?
What are the human needs categorized byAbraham Maslow?
Knowledge Booster
Similar questions
- Please explain each stage of Maslow's hierarchy of needs. As you read about this model, which need do you find yourself thinking about the most and why?arrow_forwardWhat is meant by physiological needs?arrow_forwardHow do you feel about Maslow's hierarchy of needs? How can Maslow's hierarchy of needs be applied to one's own life? Are you a believer in Maslow's theory? What are your reasons for or against?arrow_forward
- Based on Maslow's Hierarchy of needs, why would people buy organic cotton clothing, what are needs and motivations.arrow_forwardAbraham Maslow identified specific human motives or needs and classified them in a hierarchy of importance. Name each need and provide examples of relevant products for each motive/need in the correct order.arrow_forwardDiscuss Maslow's hierarchy of needs as it relates to one's pursuit of personal and professional growth and advancement?arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
