MARKETING 2018
19th Edition
ISBN: 9780357033753
Author: Pride
Publisher: CENGAGE L
expand_more
expand_more
format_list_bulleted
Question
error_outline
This textbook solution is under construction.
Students have asked these similar questions
Describe the variousforms of consumer misbehavior.
What is consumer misbehavior?
What are the general factors which affect consumer behavior?
Knowledge Booster
Similar questions
- 3. What are the general factors which affect consumer behavior? Explain the role of social and personal factors .arrow_forwardConsumer behavior is defined as the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services. a) Explain why do we study consumer behaviour?arrow_forwardWhat is consumer behaviour? Discuss the sociological factors affecting the consumer behaviour?arrow_forward
- What role does the four P's which are the product, price, place, and promotion play in consumer behavior?arrow_forwardHow does age and lifecycle affect consumer behavior? Cite examples.arrow_forwardWhat is Consumer Personality? Take any 5 consumer personality traits of your choice and explain how they affect consumer behaviour.(Subject Consumer Behaviour)arrow_forward
arrow_back_ios
arrow_forward_ios
Recommended textbooks for you
Contemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning