Given scenario: Person X is the co-founder of the firm which is making electronic sensors. Even after one year, there is no rapid growth in the business. A major supplier stated that they are not going to supply the firm anymore, as they decided to serve only large customers. Currently, there is no order for the firm. However, there is a plan to introduce a new version of the sensor which would increase the purchase volume. To determine: The thing to be done by the co-founder for the given scenario.

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Chapter 7, Problem 1ESI

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Given scenario:

Person X is the co-founder of the firm which is making electronic sensors. Even after one year, there is no rapid growth in the business. A major supplier stated that they are not going to supply the firm anymore, as they decided to serve only large customers. Currently, there is no order for the firm. However, there is a plan to introduce a new version of the sensor which would increase the purchase volume.

To determine: The thing to be done by the co-founder for the given scenario.

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You are a co-founder of a start-up firm making electronic sensors. After a year of sales, your business is not growing rapidly, but you have some steady customers keeping the business afloat. A major supplier has informed you it can no longer supply your firm because it is moving to serve large customers only, and your volume does not qualify. Through you have no current orders to support an increased commitment to this supplier, you do have a new version of your sensor coming out that you hope will increase the purchase volume by over 75 percent and qualify you for continued supply. This supplier is important to your plans. What do you do?

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