INTRO TO INFORMATION SYSTEMS (BUNDLE)
INTRO TO INFORMATION SYSTEMS (BUNDLE)
16th Edition
ISBN: 9781119379379
Author: Rainer
Publisher: WILEY C
Question
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Chapter 7, Problem 1OC
Program Plan Intro

“Omni-channel” strategy:

It is a modern approach for electronic commerce which provides seamless shopping experience to customers on any device with in-store shopping.

Expert Solution & Answer
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Explanation of Solution

Importance of “Omni-channel” strategy for retailers:

The “Omni-channel” strategy provides more benefit than traditional strategy as follows:

  • It is a quick and efficient product browsing on multiple devices like desktop, smartphones, etc.
  • This strategy has a shopping cart feature across multiple devices.
  • Recommendation is another feature based on preferences and history.
  • Providing offers based on customer loyalty.

The customers use the above benefits for their shopping; using these retailers may earn more profit than traditional strategy. In current scenario, people want to shop easy and convenient through online. So, “Omni-channel” strategy is an important component of retailer’s mission today.

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