MANAGEMENT INFORMATION SYSTEMS LOOSELEAF
MANAGEMENT INFORMATION SYSTEMS LOOSELEAF
16th Edition
ISBN: 9780135205518
Author: LAUDON
Publisher: PEARSON
Question
Book Icon
Chapter 7, Problem 2IQ
Program Plan Intro

 Digital marketing:

  • Digital marketing refers to the marketing of services or products using digital technologies.
  • Its main source is Internet but also it was promoting in the display advertising, mobile phones and other digital medium.
  • Basically, it is used for brand promotion and for band awareness.

Explanation of Solution

 Measuring the effectiveness of the social media campaign and audience growth:

 The effectiveness of social media campaign is measured in five ways. They are as follows:

  • Determine the business goals
  • Create metrics to measure the business goals
  • Measure
  • Monitor and report
  • Adjust and report

 Determine the business goals:

  • Social media is used for many purposes, first of all one must clear the goals before going to measure every single tweet, comments or photo about the business.
  • The goals include what one must try to gain or accomplish via these social media and which channels are most relevant to those goals.
  • Create a list of what one must be trying to achieve from the social media efforts.
  • Second thing is how audience will react on the user’s content by seeing their advertisements on the social media.

 Create metrics to measure the business goals:

 One must match the goals with the actual metrics and behaviors that one can measure...

Blurred answer
Knowledge Booster
Background pattern image
Recommended textbooks for you
Text book image
Database System Concepts
Computer Science
ISBN:9780078022159
Author:Abraham Silberschatz Professor, Henry F. Korth, S. Sudarshan
Publisher:McGraw-Hill Education
Text book image
Starting Out with Python (4th Edition)
Computer Science
ISBN:9780134444321
Author:Tony Gaddis
Publisher:PEARSON
Text book image
Digital Fundamentals (11th Edition)
Computer Science
ISBN:9780132737968
Author:Thomas L. Floyd
Publisher:PEARSON
Text book image
C How to Program (8th Edition)
Computer Science
ISBN:9780133976892
Author:Paul J. Deitel, Harvey Deitel
Publisher:PEARSON
Text book image
Database Systems: Design, Implementation, & Manag...
Computer Science
ISBN:9781337627900
Author:Carlos Coronel, Steven Morris
Publisher:Cengage Learning
Text book image
Programmable Logic Controllers
Computer Science
ISBN:9780073373843
Author:Frank D. Petruzella
Publisher:McGraw-Hill Education