MARKETING - RENTAL EBOOK ACCESS CODE
7th Edition
ISBN: 9781264156467
Author: Grewal
Publisher: MCG
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Question
Chapter 7, Problem 2MA
Summary Introduction
To discuss: Major differences between business-to-business buying process and consumer buying process and illustrate the important points in buying Product I for personal use and buying more than 100 product I’s for a firm.
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Chapter 7 Solutions
MARKETING - RENTAL EBOOK ACCESS CODE
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