EBK MANAGEMENT INFORMATION SYSTEMS
EBK MANAGEMENT INFORMATION SYSTEMS
16th Edition
ISBN: 9780135192047
Author: LAUDON
Publisher: VST
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Chapter 7, Problem 3IQ
Program Plan Intro

 Social media management software:

  • Social media management software refers to a software suite or application program module that is used to facilitate a business ability to engage successfully in social media across many different communication channels.
  • It is used to observe outbound and inbound conversions, estimate the usefulness of a social media presence and document of social marketing creativities.

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