EBK MARKETING
9th Edition
ISBN: 9780134292779
Author: Stuart
Publisher: YUZU
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Question
Chapter 7, Problem 4QA
Summary Introduction
To describe: The various demographic characteristics used for segmenting the consumer markets.
Introduction:
Demographic is defined as the statistical data about the characteristics of a population,such as the gender age, gender and income of the people, education leveletc. of the population.
Demographic segmentation:It is defined as market segmentation according to the race, age, gender, education family size, religion, income, and ethnicity, Demographics can be segmented into various markets to help an organization aim its consumers more accurately.
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Discuss 3 major variables/bases for segmenting a consumer market.
List and explain the major demographic characteristicsfrequently used in segmenting consumer markets
Create a segment type of a target market by describing them in terms of demographic, geographic, psychographic, and behavorial characteristics.
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