Essentials of Business Communication (MindTap Course List)
11th Edition
ISBN: 9781337386494
Author: Mary Ellen Guffey, Dana Loewy
Publisher: Cengage Learning
expand_more
expand_more
format_list_bulleted
Concept explainers
Question
Chapter 7, Problem 7.10AAC
Summary Introduction
To Determine:
A memo giving a rate increase announcement.
Expert Solution & Answer
Trending nowThis is a popular solution!
Students have asked these similar questions
Mr.Abdul is a sales manager of Oman Foods Company. Which one of the following is the best reason that makes him continuously focus on reviewing and evaluating sales performance?
a.
To determine how many calls a salesperson makes
b.
To complete sales performance reviews
c.
To adjust with changing customer needs and modify strategic sales program
d.
To adapt pricing changes
Marketing FINAL REIVEW QUESTION
ONLY ANS NEED ...BUT Right Answer please ....... NO EXPLANIATIO
QUESTION 21
The company Macy's, due to the demand collapse caused by the coronavirus disruption in 2020 but also due to facing intense competition by Amazon, has decided to shut down 50 of their stores by 2027. The question of how many stores and where to close in 2023 is part of Macy's
a.
strategic plan
b.
long term plan
c.
tactical plan - implementation of strategic plan
d.
promotion strategy
QUESTION 22
A European chocolate praline manufacturer, trying to enter the NYC market, decides to open with just one initial store instead of 10 stores. This is an example of
a.
Trend Analysis
b.
Market test
c.
Surveys of buyer intentions
d.
Delphi Technique
QUESTION 23
Examining and analyzing the breakfast cereal industry characteristics, we can identify it as operating like a(n)
a.…
Please help with correct answers in details: step by step as last submission were given incorrect answers
A statistical program is recommended.
The quarterly sales data (number of copies sold) for a college textbook over the past three years follow.
Quarter
Year 1
Year 2
Year 3
1
1,690
1,800
1,850
2
940
900
1,100
3
2,625
2,900
2,930
4
2,500
2,360
2,615
Chapter 7 Solutions
Essentials of Business Communication (MindTap Course List)
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, subject and related others by exploring similar questions and additional content below.Similar questions
- 1. Jim’s boss asked him to investigate why sales for the last quarter were low. Jim interviewed one of the sales managers about the problem, and she complained that the new people didn’t know how to sell. Jim then wrote a report in which he identified the new people’s deficient skills as the problem and recommended that more training be provided for them. What errors in interpretation do you see in Jim’s report? 2. You are writing a report on the progress of your local cable company’s efforts to increase the sales of five of its products through different advertising media: print and online newspapers and magazines, television, radio, email, and social media. Plan the headings for this report and explain why you’d organize the information this way.arrow_forwardexpalin all these in details a . SPECIFIC – Goal is to provide H&P food firm)a media coverage for the launch event of the app. b. MEASURABLE – There must be at least 5 local Media companies to cover the launch event and 3 newspaper and magazine editors. c. ATTAINABLE - To get media coverage budget will be $25000. d. RELEVANT – e. TIME BOUND – All the arrangements must be made 5 days prior to the launch event for better preparation. PLEASE PROVIDE CORRECT ANSWER WITH EXPLANATIONarrow_forwardCompany G Competitor analysis. The competitor analysis report is a detailed investigation into your close competitor(s) and your firm. Use the Competitor Analysis Report (Appendix) format to do an analysis of your firm's own competitive situation. Your grade includes a consideration of the thoroughness and usefulness of your graphics, but not the "fanciness." I really don't care if you do some graphs by hand, as long as they are neat and get the key point across. If any of the questions in the Competitor Analysis Format are not relevant, just give a brief sentence explaining why. (For example, if you have never competed in Private Label, you may just state briefly why you do not participate in private label and why you consider the trends in that market not relevant for your firm.) Remember that graphs are an excellent format for condensing complex information into a meaningful format. Be thoughtful about how to best highlight the points of interest for each component of the…arrow_forward
- The management of Magic Vision would like to have an efficient supply chain for their high-end eyewear, but unfortunately, they are not satisfied with the performance of their marketing intermediaries in promoting the product. The company decided to sell its products only through its own efforts since its objective is to reach the target sales for the year. Do you think that the owner's decision is an effective strategy? If yes or no, justify your answer. Note: please don’t repeat answer, the 1st answer was not helpfularrow_forwardCustomer ___ is an important driver of a service firm's ___ * a. satisfaction: value b. loyalty: profitability c. lifetime value: proposition 2. When customers are dissatisfied, they can ___ (1) complain to the firm, a third party or even take legal action (2) switch to another provider and/or spread negative word of mouth (3) take no action * a. all of 1, 2, and 3 statements b. none of the 1, 2, 3 statements c. only statement 1 and 2arrow_forwardDirection: Read and understand each question. Write True if the statement is correct, while False if the statement is incorrect. __________1. When sales exceed the cost to produce goods its result is called forecasting. __________2. Forecasting is a planning tool that helps the entrepreneur cope with uncertainties in his future operation. __________3. Costs incurred through payment of utilities such as water and electricity are called operating expenses. __________4. Mang Selo is a fruit vendor. Selling fruits is an example of a service concern business. __________5. Loss is a result when cost to produce goods is greater than the sales.arrow_forward
- Manufacturers and distributors implore you, as the chief buyer for a major supermarket chain, to carry their newest products. There are dozens of brand-new offerings every week. These products are often introduced through widespread marketing efforts or special offers from retailers. To create way for new products, existing ones must be reduced or eliminated. You and the IT department should work together to develop a marketing MIS that can predict how stock adjustments will affect profits. What recommendations do you have for the IS group as they plan the architecture of this system?arrow_forwardThe motto "Quality is job one" used by Ford Motor Co. in the 1980's is an example of a. a very simple mission statement. b. a quality-based strategy. c. an advertising tactic. d. all of the above. e. b and c only.arrow_forwardI need to write a full description for “SPECIAL BLOOD PRESSURE MACHINE PRODUCT THAT IS A WIRELESS, REMOTE MONITORING DEVICE THAT CONNECTS TO A SMARTPHONE APP WITH ACCURATE MEASUREMENTS”. I need to I include some drawings and references and should be organized as a written version of the marketing pitch that generally includes the following : • Cover slide • Elevator statement • The clinical need • The solution • The market • Intellectual property (IP) • R&D • Regulatory strategy • Clinical studies • Reimbursement • Business model • Marketing and sales • Financial information • Exit scenarios • The ask • Management team • Closing slide • Appendix and I need the information outlined in table 6.2.3 called “Development Timeline”.arrow_forward
- Mia is comparing income statements from the previous three years in order to assess changes and trends in the company's revenue. What type of business analysis is being performed by Mia? Select one: a. Information management b. Sales c. Production d. Financialarrow_forward84. One reason for developing ________ is that the firm must be nimble in responding to bad publicity resulting from product tampering or failure, ethical or legal misconduct of an officer, or some other aspect of operation that garners bad press. A. Mission statements B. Forecasting C. Press releases D. Contingency plans E. Alternative company names 85. Every marketing plan includes an implementation element. These are sometimes called ________. A. Strategic plans B. Marketing programs C. Value propositions D. Action plans E. Marketing channels 86. Implementation elements, or action plans, should include ________. A. Timing B. A way to measure results C. The identity of the responsible person D. The identification of resources needed E. All of these 87. One part of a marketing plan should identify what to do if things go wrong. This section is called ________. A. Contingency planning B. Strategic planning C. Marketing metrics D. Action plans E. Marketing…arrow_forwardPeople are always looking for a good recommendation for help with household jobs and chores, such as handyman work, cleaning, and moving. You recognize the business potential of linking prospective clients with workers who perform these household jobs and chores. You decided to name the company Household Help (HHH). Your company will solicit workers who want to perform household chores such as cleaning, shopping and delivery, handyman work and moving. To record the information to run HHH, first, clients need to submit personal information such as their full name, address, phone number, email address, and credit card information for ease of billing. Workers also need to register after their background checks by providing their full name, home address, and email address. You envision that HHH will offer four different types of service that clients can request: cleaning, shopping and delivery, handyman jobs, and moving. Each service will be assigned a unique code so you don’t have to…arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
BUSN 11 Introduction to Business Student EditionBusinessISBN:9781337407137Author:KellyPublisher:Cengage Learning
Essentials of Business Communication (MindTap Cou...BusinessISBN:9781337386494Author:Mary Ellen Guffey, Dana LoewyPublisher:Cengage Learning
Accounting Information Systems (14th Edition)BusinessISBN:9780134474021Author:Marshall B. Romney, Paul J. SteinbartPublisher:PEARSON
International Business: Competing in the Global M...BusinessISBN:9781259929441Author:Charles W. L. Hill Dr, G. Tomas M. HultPublisher:McGraw-Hill Education
BUSN 11 Introduction to Business Student Edition
Business
ISBN:9781337407137
Author:Kelly
Publisher:Cengage Learning
Essentials of Business Communication (MindTap Cou...
Business
ISBN:9781337386494
Author:Mary Ellen Guffey, Dana Loewy
Publisher:Cengage Learning
Accounting Information Systems (14th Edition)
Business
ISBN:9780134474021
Author:Marshall B. Romney, Paul J. Steinbart
Publisher:PEARSON
International Business: Competing in the Global M...
Business
ISBN:9781259929441
Author:Charles W. L. Hill Dr, G. Tomas M. Hult
Publisher:McGraw-Hill Education