Essentials of Business Communication (MindTap Course List)
11th Edition
ISBN: 9781337386494
Author: Mary Ellen Guffey, Dana Loewy
Publisher: Cengage Learning
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Chapter 7, Problem 7.3AAC
Summary Introduction
To Determine:
An email to Rising Phoenix captain Jenny Johnson refusing her initial request and explaining about the Adobe sponsorship and submission rules.
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This type of risk can significantly increase for financial institutions when there is an economic meltdown, a high rate of unemployment, added to financial pressures faced by individuals. This type of operational risk is identified as which of the following?
a.
Staff dishonesty which occures when dishonest employees obtain individual´s personal and sensitive information.
b.
Human error caused by mistakes made by humans such as errors in processing information, poor data management etc.
c.
Fraud such as internal fraud which occures in financial institutions as a result of people risks.
d.
Fraud through the use of a computer device to alter or change information for personal use or benefit.
Discussion Assignment: Winning Back Lost Customer is a Costly Challenge
Perhaps the most famous case illustrating the enormous cost of winning back lost customers is that of the “Tylenol Murders.” Seven people in the Chicago area died suddenly after taking Tylenol capsules. An investigation revealed that the capsules had been laced with cyanide, a deadly poison. When the story ran on the nightly news programs, a nationwide panic ensued that caused Tylenol’s sales to plummet overnight. Many business analysts predicted that Tylenol’s manufacturer, Johnson & Johnson, would not survive the tragedy. Johnson & Johnson surprised the analysts by undertaking one of the most successful campaigns in history to win back customers. It worked, but the cost was huge. This case led not just Johnson & Johnson but also all major drug manufacturers to develop the tamperproof bottle. Having done so, Johnson & Johnson undertook an intensive public relations campaign to win back the trust of…
Q1. PERSUASIVE WRITING
There is a staple shortage from your current supplier, due to which your organization is unable to meet the needs of your customers. Shortage is adding to the stress level of employees and impacting their satisfaction with the operational needs. A new supplier will help your organization meet the emotional and practical needs of both groups. You are aware, there is a longstanding relationship with the current supplier, and that the Boss may be hesitant to change.
TASK: Write a memo to convince your Boss to switch to alternate supplier. Propose to attend a meeting with the alternate supplier on October 30 at 9:00 am.
You are expected to follow the AIDA structure and apply the writing process/7 Cs.
Chapter 7 Solutions
Essentials of Business Communication (MindTap Course List)
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