MARKETING 2018
19th Edition
ISBN: 9780357033753
Author: Pride
Publisher: CENGAGE L
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Nestle Infant Formula Case Study Solution
Corporate Social and Environmental Responsibility.
It is often challenging to strike a balance between corporate social and environmental responsibilities, and shareholder interests. Examine this statement by analysing the dilemma that Nestle once faced in the marketing of infant formula.
Consumer behavior principles are easily applied to understanding consumer buying decisions, such as how a consumer chooses a brand of clothing or a food item.
Can the same principles be applied to how consumers choose to have their higher needs met? (See Maslow’s Hierarchy of Needs Links to an external site.) Why or why not?
How could the Church utilize consumer behavior principles to market a product or service such as FamilySearch or the BYU Pathway program?
Which consumer behavior principles would apply in these situations?
Review the following hypothetical scenario and answer the following question:
We are increasingly concerned about Over-the-Top programming. With HBO and Showtime offering their programming directly to consumers and some sports networks (e.g., NFL and MLB) considering the same, we are concerned that we might lose subscribers. We need to know how losing subscribers would affect existing networks and whether it might impact their decision to market directly to consumers.
It would assist us if you would identify whether there are any network effects in the decisions of cable customers to “cut the cord” and networks to provide OTT programming. If more networks sell directly to consumers, how will this affect the demand for our cable television services? Also, will it impact the decision made by other networks. Finally, are there any strategic moves that we should be making to counteract this trend?
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