Loose Leaf for M: Marketing
6th Edition
ISBN: 9781260158038
Author: Dhruv Grewal Professor, Michael Levy
Publisher: McGraw-Hill Education
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Chapter 7.4, Problem 2PC
Summary Introduction
To determine: The buying centers culture types.
Introduction: Buying center is additionally known as decision-making units. Under the buying center, all the member of the organization is involved who have the power of making a buying decision for particular goods and services.
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