Modes of persuasive marketing of airline companies. Introduction: Businesses carry out different ways to convince their customers that their product or service is better than its competitors' in some way. Ethos, Pathos and Logos are three approaches to attract customers and satisfy them.

Question

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Answer 1

Question

Chapter 8, Problem 11CT

Summary Introduction

To determine:

Modes of persuasive marketing of airline companies.

Introduction:

Businesses carry out different ways to convince their customers that their product or service is better than its competitors' in some way. Ethos, Pathos and Logos are three approaches to attract customers and satisfy them.

Expert Solution & Answer

Explanation of Solution

The first airline seems to follow the Pathos approach which targets customers emotionally. This way of psychological advertising creates an emotion appeal to the audience which makes them want this airline experience which portrays it as pleasant, calm environment with comfortable seats, beverages and 12 channels of audio. The customer automatically tries to imagine the setting.

One of the benefits of this style is high customer satisfaction, if the company provides the same emotional first-class experience it had advertised then customers will be highly satisfied with their expectations and would come back for more.Moreover, this kind of approach more likely lasts longer than others, as it targets their emotional beliefs and feelings; customers tend to be loyal to the airline, never forgetting their first experience and result in word of mouth.

However, this approach has its drawbacks too, if the airline fails to keep up what they have promised in the advert, in this case if the drink is not served fresh as the customer wants then can stain their reputation very easily and perhaps also result in bad customer service. Furthermore, the airline will never as to how much of an expectation they have set in their customer's mind as feelings and emotions differ from person to person.

Considering the second airline, it has undertaken Ethos style of persuasion where it focuses on proof that will convince the customer. This airline basically states the offers and features it is providing to their passengers. The four daily direct flights, their spacious seating style checks on the basic characteristics the airbus has to offer and the free coupons on any flight delays serves as the main persuasive point which focuses on a major problem passengermust face nowadays.

This approach helps to attract specific customers who travel frequently and expect the basic fine experience any airline should be able to give. However, this could cause bias and failure of fulfillment on the advert can portray the airline with lack of expertise in the field and might create feud between the company and the customers as it has merely stated facts.

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Answer 2

Question

Chapter 8, Problem 11CT

Summary Introduction

To determine:

Modes of persuasive marketing of airline companies.

Introduction:

Businesses carry out different ways to convince their customers that their product or service is better than its competitors' in some way. Ethos, Pathos and Logos are three approaches to attract customers and satisfy them.

Expert Solution & Answer

Explanation of Solution

The first airline seems to follow the Pathos approach which targets customers emotionally. This way of psychological advertising creates an emotion appeal to the audience which makes them want this airline experience which portrays it as pleasant, calm environment with comfortable seats, beverages and 12 channels of audio. The customer automatically tries to imagine the setting.

One of the benefits of this style is high customer satisfaction, if the company provides the same emotional first-class experience it had advertised then customers will be highly satisfied with their expectations and would come back for more.Moreover, this kind of approach more likely lasts longer than others, as it targets their emotional beliefs and feelings; customers tend to be loyal to the airline, never forgetting their first experience and result in word of mouth.

However, this approach has its drawbacks too, if the airline fails to keep up what they have promised in the advert, in this case if the drink is not served fresh as the customer wants then can stain their reputation very easily and perhaps also result in bad customer service. Furthermore, the airline will never as to how much of an expectation they have set in their customer's mind as feelings and emotions differ from person to person.

Considering the second airline, it has undertaken Ethos style of persuasion where it focuses on proof that will convince the customer. This airline basically states the offers and features it is providing to their passengers. The four daily direct flights, their spacious seating style checks on the basic characteristics the airbus has to offer and the free coupons on any flight delays serves as the main persuasive point which focuses on a major problem passengermust face nowadays.

This approach helps to attract specific customers who travel frequently and expect the basic fine experience any airline should be able to give. However, this could cause bias and failure of fulfillment on the advert can portray the airline with lack of expertise in the field and might create feud between the company and the customers as it has merely stated facts.

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Answer 3

Question

Chapter 8, Problem 11CT

Summary Introduction

To determine:

Modes of persuasive marketing of airline companies.

Introduction:

Businesses carry out different ways to convince their customers that their product or service is better than its competitors' in some way. Ethos, Pathos and Logos are three approaches to attract customers and satisfy them.

Expert Solution & Answer

Explanation of Solution

The first airline seems to follow the Pathos approach which targets customers emotionally. This way of psychological advertising creates an emotion appeal to the audience which makes them want this airline experience which portrays it as pleasant, calm environment with comfortable seats, beverages and 12 channels of audio. The customer automatically tries to imagine the setting.

One of the benefits of this style is high customer satisfaction, if the company provides the same emotional first-class experience it had advertised then customers will be highly satisfied with their expectations and would come back for more.Moreover, this kind of approach more likely lasts longer than others, as it targets their emotional beliefs and feelings; customers tend to be loyal to the airline, never forgetting their first experience and result in word of mouth.

However, this approach has its drawbacks too, if the airline fails to keep up what they have promised in the advert, in this case if the drink is not served fresh as the customer wants then can stain their reputation very easily and perhaps also result in bad customer service. Furthermore, the airline will never as to how much of an expectation they have set in their customer's mind as feelings and emotions differ from person to person.

Considering the second airline, it has undertaken Ethos style of persuasion where it focuses on proof that will convince the customer. This airline basically states the offers and features it is providing to their passengers. The four daily direct flights, their spacious seating style checks on the basic characteristics the airbus has to offer and the free coupons on any flight delays serves as the main persuasive point which focuses on a major problem passengermust face nowadays.

This approach helps to attract specific customers who travel frequently and expect the basic fine experience any airline should be able to give. However, this could cause bias and failure of fulfillment on the advert can portray the airline with lack of expertise in the field and might create feud between the company and the customers as it has merely stated facts.

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Answer 4

Question

Chapter 8, Problem 11CT

Summary Introduction

To determine:

Modes of persuasive marketing of airline companies.

Introduction:

Businesses carry out different ways to convince their customers that their product or service is better than its competitors' in some way. Ethos, Pathos and Logos are three approaches to attract customers and satisfy them.

Expert Solution & Answer

Explanation of Solution

The first airline seems to follow the Pathos approach which targets customers emotionally. This way of psychological advertising creates an emotion appeal to the audience which makes them want this airline experience which portrays it as pleasant, calm environment with comfortable seats, beverages and 12 channels of audio. The customer automatically tries to imagine the setting.

One of the benefits of this style is high customer satisfaction, if the company provides the same emotional first-class experience it had advertised then customers will be highly satisfied with their expectations and would come back for more.Moreover, this kind of approach more likely lasts longer than others, as it targets their emotional beliefs and feelings; customers tend to be loyal to the airline, never forgetting their first experience and result in word of mouth.

However, this approach has its drawbacks too, if the airline fails to keep up what they have promised in the advert, in this case if the drink is not served fresh as the customer wants then can stain their reputation very easily and perhaps also result in bad customer service. Furthermore, the airline will never as to how much of an expectation they have set in their customer's mind as feelings and emotions differ from person to person.

Considering the second airline, it has undertaken Ethos style of persuasion where it focuses on proof that will convince the customer. This airline basically states the offers and features it is providing to their passengers. The four daily direct flights, their spacious seating style checks on the basic characteristics the airbus has to offer and the free coupons on any flight delays serves as the main persuasive point which focuses on a major problem passengermust face nowadays.

This approach helps to attract specific customers who travel frequently and expect the basic fine experience any airline should be able to give. However, this could cause bias and failure of fulfillment on the advert can portray the airline with lack of expertise in the field and might create feud between the company and the customers as it has merely stated facts.

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Answer 5

Chapter 8, Problem 11CT

Summary Introduction

To determine:

Modes of persuasive marketing of airline companies.

Introduction:

Businesses carry out different ways to convince their customers that their product or service is better than its competitors' in some way. Ethos, Pathos and Logos are three approaches to attract customers and satisfy them.

Expert Solution & Answer

Explanation of Solution

The first airline seems to follow the Pathos approach which targets customers emotionally. This way of psychological advertising creates an emotion appeal to the audience which makes them want this airline experience which portrays it as pleasant, calm environment with comfortable seats, beverages and 12 channels of audio. The customer automatically tries to imagine the setting.

One of the benefits of this style is high customer satisfaction, if the company provides the same emotional first-class experience it had advertised then customers will be highly satisfied with their expectations and would come back for more.Moreover, this kind of approach more likely lasts longer than others, as it targets their emotional beliefs and feelings; customers tend to be loyal to the airline, never forgetting their first experience and result in word of mouth.

However, this approach has its drawbacks too, if the airline fails to keep up what they have promised in the advert, in this case if the drink is not served fresh as the customer wants then can stain their reputation very easily and perhaps also result in bad customer service. Furthermore, the airline will never as to how much of an expectation they have set in their customer's mind as feelings and emotions differ from person to person.

Considering the second airline, it has undertaken Ethos style of persuasion where it focuses on proof that will convince the customer. This airline basically states the offers and features it is providing to their passengers. The four daily direct flights, their spacious seating style checks on the basic characteristics the airbus has to offer and the free coupons on any flight delays serves as the main persuasive point which focuses on a major problem passengermust face nowadays.

This approach helps to attract specific customers who travel frequently and expect the basic fine experience any airline should be able to give. However, this could cause bias and failure of fulfillment on the advert can portray the airline with lack of expertise in the field and might create feud between the company and the customers as it has merely stated facts.

Answer 6

Chapter 8, Problem 11CT

Summary Introduction

To determine:

Modes of persuasive marketing of airline companies.

Introduction:

Businesses carry out different ways to convince their customers that their product or service is better than its competitors' in some way. Ethos, Pathos and Logos are three approaches to attract customers and satisfy them.

Expert Solution & Answer

Explanation of Solution

The first airline seems to follow the Pathos approach which targets customers emotionally. This way of psychological advertising creates an emotion appeal to the audience which makes them want this airline experience which portrays it as pleasant, calm environment with comfortable seats, beverages and 12 channels of audio. The customer automatically tries to imagine the setting.

One of the benefits of this style is high customer satisfaction, if the company provides the same emotional first-class experience it had advertised then customers will be highly satisfied with their expectations and would come back for more.Moreover, this kind of approach more likely lasts longer than others, as it targets their emotional beliefs and feelings; customers tend to be loyal to the airline, never forgetting their first experience and result in word of mouth.

However, this approach has its drawbacks too, if the airline fails to keep up what they have promised in the advert, in this case if the drink is not served fresh as the customer wants then can stain their reputation very easily and perhaps also result in bad customer service. Furthermore, the airline will never as to how much of an expectation they have set in their customer's mind as feelings and emotions differ from person to person.

Considering the second airline, it has undertaken Ethos style of persuasion where it focuses on proof that will convince the customer. This airline basically states the offers and features it is providing to their passengers. The four daily direct flights, their spacious seating style checks on the basic characteristics the airbus has to offer and the free coupons on any flight delays serves as the main persuasive point which focuses on a major problem passengermust face nowadays.

This approach helps to attract specific customers who travel frequently and expect the basic fine experience any airline should be able to give. However, this could cause bias and failure of fulfillment on the advert can portray the airline with lack of expertise in the field and might create feud between the company and the customers as it has merely stated facts.

Answer 7

Chapter 8, Problem 11CT

Summary Introduction

To determine:

Modes of persuasive marketing of airline companies.

Introduction:

Businesses carry out different ways to convince their customers that their product or service is better than its competitors' in some way. Ethos, Pathos and Logos are three approaches to attract customers and satisfy them.

Answer 8

Expert Solution & Answer

Explanation of Solution

The first airline seems to follow the Pathos approach which targets customers emotionally. This way of psychological advertising creates an emotion appeal to the audience which makes them want this airline experience which portrays it as pleasant, calm environment with comfortable seats, beverages and 12 channels of audio. The customer automatically tries to imagine the setting.

One of the benefits of this style is high customer satisfaction, if the company provides the same emotional first-class experience it had advertised then customers will be highly satisfied with their expectations and would come back for more.Moreover, this kind of approach more likely lasts longer than others, as it targets their emotional beliefs and feelings; customers tend to be loyal to the airline, never forgetting their first experience and result in word of mouth.

However, this approach has its drawbacks too, if the airline fails to keep up what they have promised in the advert, in this case if the drink is not served fresh as the customer wants then can stain their reputation very easily and perhaps also result in bad customer service. Furthermore, the airline will never as to how much of an expectation they have set in their customer's mind as feelings and emotions differ from person to person.

Considering the second airline, it has undertaken Ethos style of persuasion where it focuses on proof that will convince the customer. This airline basically states the offers and features it is providing to their passengers. The four daily direct flights, their spacious seating style checks on the basic characteristics the airbus has to offer and the free coupons on any flight delays serves as the main persuasive point which focuses on a major problem passengermust face nowadays.

This approach helps to attract specific customers who travel frequently and expect the basic fine experience any airline should be able to give. However, this could cause bias and failure of fulfillment on the advert can portray the airline with lack of expertise in the field and might create feud between the company and the customers as it has merely stated facts.