Bundle: Essentials of Business Communication, Loose-Leaf Version, 10th + Premium Website, 1 term (6 months) Printed Access Card + LMS Integrated Printed Access Card
10th Edition
ISBN: 9781305699199
Author: Mary Ellen Guffey, Dana Loewy
Publisher: Cengage Learning
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Question
Chapter 8, Problem 14CT
Summary Introduction
To determine:
The similarity and difference between an email and a promotional email.
Introduction:
Email and direct sales are the messages that are sent for promotional purpose.
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Theoretical Framework:
The theoretical framework for examining the effect of social media on Louis Vuitton's sales revolves around the following concepts:
1. Social Influence Theory: Social media platforms provide opportunities for social influence, where individuals are influenced by the actions and opinions of others within their social network. This theory suggests that social media can shape consumer behavior and purchasing decisions through various mechanisms, such as social proof, information sharing, and peer recommendations.
2. Engagement and Brand Loyalty: Engaging with customers on social media platforms fosters a sense of community, builds trust, and enhances brand loyalty. The theoretical framework incorporates the concept that increased engagement through social media can positively influence customer loyalty, leading to repeat purchases and increased sales.
3. Online Brand Visibility and Awareness: Social media…
Chapter 8 Solutions
Bundle: Essentials of Business Communication, Loose-Leaf Version, 10th + Premium Website, 1 term (6 months) Printed Access Card + LMS Integrated Printed Access Card
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- Q.No.2. Effective communication helps us in solving our professional and social problems, and for this purpose, communication experts have devised seven specific communication principles known as 7Cs. Make the list of the 7Cs, and apply them in writing an offer letter to a digital company expressing your interest in purchasing some advanced laptops for a team of software developers.arrow_forwardA marketing manager from one company might decide to focus on social media, whereas a marketing manager from another company might decide to focus their company’s efforts on television commercials. Question: Why do companies select different types of media for what may be perceived as similar messages? From the figure, as attached, select five (5) factors that influences the choice of promotion mix elements of the company’s product advertisement. Two (2) points per factor, minimum 50 word count each.arrow_forward9arrow_forward
- Question B2 (a) Explain five potential uses of social media in marketing. (b) Evaluate the importance of environmental factors that have contributed to the increasing use of digital technologies in marketing.arrow_forwardQuestion 2 Which of these is an example of a topic? Rock Valley is a great school. O Why is a college education valuable? College life o all of these are examples of topics as defined in the textbook • Previousarrow_forwardQ.1) What is effective organizational communication? Relate with any example.arrow_forward
- Question 2.3) Focusing on Promotion, critically analyse the gaming company Activision Blizzards current online and offline promotionalcampaigns, including a discussion of how they are being discussed in the media due to theirreputational crisis. In your analysis: • Remark on the communication channels used by the organisation to deliver their ‘message’,clearly distinguishing between online and offline channels.arrow_forward4 Which of the following are true about Advertising. Select 3 correct answer(s) Question 4 options: It is the form of communication Advertising is a form of personal communication It pays for the use of communication media It is a marketing functionarrow_forwardQ.16. What are the common barriers in the effective communication process?arrow_forward
- 9 Auxiliary messages refer to Question 9 options: Unintentional content, both verbal and non-verbal Intentional and unintentional ways a primary message is communicated Intentional content, both verbal and non-verbalarrow_forwardPOV1arrow_forwardQuestion 4 Which of the following is an example of two-way marketing communication? O personal selling O advertising O public relations O internet pop-upsarrow_forward
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